B2B Influencer Marketing

Work with the pioneers of B2B influencer marketing. Unrivaled experience, networks, and knowledge to drive world-class results.

INFLUENCE THAT GETS RESULTS:

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Grow Brand Awareness & Reach New Audiences

Tap into the established networks and communities of respected experts in your industry.

Build Trust & Credibility Through Powerful Thought Leadership

Co-opt and complement the authority of influential leaders to differentiate from competitors.

Increase Conversions & Quality Leads

Attract qualified audiences with meaningful, action-oriented content and score more goal completions in your campaigns.

What We Do

Influencer Strategy & Planning

Build the foundation for influencer marketing success with a data-informed strategy and a roadmap to results.

Influencer Identification

Find and connect with the right influencers who actively engage and persuade your prospective audience. Our agency has existing relationships with a wide range of B2B influencers across industries and specializations, and we’re always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

Get help managing the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Collaborate with influencers to create content sponsored by your brand, published and strategically activated across brand and influencer channels (including social content, blog posts, video, ebooks and more).

Co-hosted Webinars, LinkedIn Lives & Podcasts

Partner with influencers to create webinars, LinkedIn Live shows and podcasts, adding subject matter expertise and visibility to your video and audio content.

Influencer Video

Partner with content creators to create short-form videos sponsored by your brand. Bring products, solutions and feature launches to life through authentic showcases.

Affiliate Marketing Programs

Set up and implement an affiliate influencer program, partnering with subject matter experts who can reach and engage your audience.

Influencer Event Packages

Bring influencers to your next tentpole event. Partnering with influencers at events improves your brand’s visibility, while creating valuable content. Add paid media to the mix to amplify reach and drive impact.

Influencer Measurement & Optimization

Our custom approach to influencer reporting focuses on benchmarking, impact analysis, and ongoing optimizations

Influencer Strategy & Planning

Build the foundation for influencer marketing success with a data-informed strategy and a roadmap to results.

Influencer Identification

Find and connect with the right influencers who actively engage and persuade your prospective audience. Our agency has existing relationships with a wide range of B2B influencers across industries and specializations, and we’re always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

Get help managing the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Collaborate with influencers to create content sponsored by your brand, published and strategically activated across brand and influencer channels (including social content, blog posts, video, ebooks and more).

Co-hosted Webinars, LinkedIn Lives & Podcasts

Partner with influencers to create webinars, LinkedIn Live shows and podcasts, adding subject matter expertise and visibility to your video and audio content.

Influencer Video

Partner with content creators to create short-form videos sponsored by your brand. Bring products, solutions and feature launches to life through authentic showcases.

Affiliate Marketing Programs

Set up and implement an affiliate influencer program, partnering with subject matter experts who can reach and engage your audience.

Influencer Event Packages

Bring influencers to your next tentpole event. Partnering with influencers at events improves your brand’s visibility, while creating valuable content. Add paid media to the mix to amplify reach and drive impact.

Influencer Measurement & Optimization

Our custom approach to influencer reporting focuses on benchmarking, impact analysis, and ongoing optimizations

Learn More

WHEN TO ENGAGE A B2B INFLUENCER MARKETING AGENCY:

You’re ready to work with business influencers and want to get it right.
You want to engage with influencers and creators on LinkedIn.
You want to optimize your content with credible experts that will share.
You’re an international company and want to launch in the U.S..
You’re launching a new product, service or business in a new market.
You want the most respected voices in your industry talking about you.
You’ve experimented working with influencers and want to level up.
You want to differentiate your brand in a competitive market.
You want your brand to be credible and trusted in a sea of sameness.
You’re interested in building long-term relationships with experts.

Meet the Team

TOPRANK’S APPROACH TO B2B INFLUENCER MARKETING

TopRank Marketing is your trusted partner in the fast growing world of B2B Influencer Marketing. Our strategic, creative and data-driven approach developed over decades of delivering world-class B2B content marketing has been trusted by many of the top B2B brands in the world.

Our Influencer Approach is Customized.

B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers for your audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

Our Influencer Approach in Relationship-Driven.

The most valuable influencer engagements are those that lead to lasting relationships. Our team works to identify influencers who are excellent fits for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

Our Influencer Approach is Integrated.

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

Our Approach to Influence is Always On.

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.

1

Customized

B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers for your audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan
Measure performance of content, influencers and all supporting promotional investment

2

Relationship-Driven

The most valuable influencer engagements are those that lead to lasting relationships. Our team works to identify influencers who are excellent fits for your B2B brand, leading to mutually successful partnerships and ongoing collaboration.

3

Integrated

The beauty of B2B influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

4

Always On

B2B Influencer Marketing is a relationship business and relationships require nurturing, care and thoughtfulness. Today’s business environment has left buyers hungry for sources of truth they can rely on day after day. That’s why an always-on approach to influence is essential for developing, maintaining and growing relationships with the most trusted voices your customers pay attention to.