A leading SEO agency with 22 years of experience
TopRank Marketing is your trusted partner in the ever-evolving world of SEO. Our data-driven approach and 22 years of experience have helped top brands achieve significant gains.
Top Brands Trust TopRank Marketing
SEO Services
- SEO Scorecards & Audits
- SEO Strategy & Planning
- SERP & Competitive Analysis
- Global & Local SEO
- Site Migration Planning
- Search Intent Analysis
- Keyword Research & Gap Analysis
- On-Page Optimization
- Technical Optimization
- SEO-Rich New Content Creation
- Link Building
TopRank did serious research to find out what our audience of dental health professionals was searching for. Then they created in-depth specialized content for our blog. That combination of strategy and subject matter expertise is unbeatable—we saw a massive boost in traffic.
About Company
A public accounting firm with expansive services
Losing Search Visibility with Rising Competition
The brand knew many prospects began their buying journey within the search engines. So achieving search visibility was critical to nurturing prospects and acquiring new customers. Achieving a search position that reflected their authority in these hotly contested accounting environments was proving difficult with their existing Search Engine Optimization strategy. Pursuing high-volume, high-competition keywords across diverse subject matter was nearly impossible.
Evaluating the search landscape across each topical area, revealed white space within lower volume but more targeted long-tail phrases. Strategic keyword targeting in competitive spaces is critical.
1250
1250
+
New keywords rankings within 12 months
An Intent Based Strategy
The agency developed a highly focused SEO strategy to zero in on intent-based keywords for specific personas and niches within their target audience. An intent-based keyword strategy intentionally aligns content creation and optimization with the purpose or intent behind a keyword query. Ensuring that new content not only meets the intention of the searcher, but also that content and keyword rankings align with the priority and expertise of the business.
The SEO strategy contained three key elements: optimizing existing content, resolving technical issues that affect rankings, and creating new content where white space, search intent, and brand expertise come together.
96
96
%
Increase in Page 1 Search Rankings
Our partnership with TopRank Marketing has enabled us to elevate our campaigns. The team provides invaluable insights, perspectives and thought leadership that help inform and inspire our customers.
