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SXSWi Interview with Rohit Bhargava

Posted on Mar 19th, 2009
Written by Lee Odden
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    Last weekend SXSW Interactive was abuzz everywhere you looked from the sessions to the halls, to the Techset blogger lounge and certainly the after conference festivities on 6th Street.

    Out of all that buzz came new connections, insights and renewed connections such as the one I had with Ogilvy 360’s Senior Vice President of Digital Strategy & Marketing, Rohit Bhargava. I’ve known Rohit online and off for a few years and finally had a chance to capture a conversation on video.  Watch the interview below regarding the opportunities of attending SXSW including knowledge and networking as well as a few thoughts on his popular book, Personality Not Included, which TopRank has reviewed in the past.

    [youtube]https://www.youtube.com/watch?v=inwVUc11p88[/youtube]

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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