TopRank’s Rather Large List of Search Marketing Resources
How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction? Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics. Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!
Search Engine Marketing Blogs
- TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
- invesp Ranked List of Top SEO Blogs
- FutureBuzz Essential List of Marketing & SEO Blogs
- SEOmoz Ranking 50 Top Blogs in the Search Space (2006)
- SEOBook SEO Blogs and Search Engine Blogs (2006)
SEO/SEM Blog Aggregators:
- SEOalltop
- Original Signal SEO Blogs
Testing Tactics on Your Own Web Sites
- A/B Testing resources: (Google Website Optimizer
7 Free Resources) - Heatmap & User Testing tools: (CrazyEgg, Clickdensity, Clicktale
- Web Analytics tools: (Google, WebTrends, Omniture SiteCatalyst, Unica NetInsight, Lyris HQ, Clicky, Yahoo, BLVD Status)
- Ranking Software: (Advanced Web Rankings, WebPosition, Web CEO)
- WebmasterWorld
- Google Webmaster Help
- Bing Blogs
- Search Engine Watch
- High Rankings
- SitePoint
- SEOChat
- Digital Point
Paid Subscription SEM Communities
Search Engine Marketing Webinars
- Search Marketing Now
- SEMPO Webinars
- Hubspot Marketing Webinars
- MarketingProfs Online SEM Seminars
- Marketing Experiments Web Clinics
- Inbound Marketing University
Search Marketing White Papers, Research, Special Reports
- Econsultancy SEO Best Practices Guide 2009
- Google SEO Starter Guide (pdf)
- Bing SEO Guide for Webmasters
- DMNews Essential Guide to Search Marketing 2009
- Internet Retailer 2010 Search Marketing Guide
SEO & SEM Email Newsletters
- Search Engine Land Search Cap
- WebProNews
- Search Engine Watch SearchDay
- Bruce Clay
- High Rankings Advisor
- Chief Marketer
- SearchLine – Direct
Online Groups for Search Marketers (Facebook, LinkedIn, Ning)
The Big SEM Conferences
SEM Consultant/Agency Advice
- TopRank Marketing – That’s right, we put our own agency 🙂 – The reality is, your current SEO/SEM agency or consultant should offer some kind of ongoing education and/or training on top of ongoing consulting services. If not, call us!
Print Magazines
- Website Magazine
- Search Marketing Standard
- SES Magazine
- OMMA
- BtoB Search
- DM News: Search Marketing
- Target Marketing: Search & Social
Offline Networking Groups or Meetups
- SEO Meetups
- PPC Meetups
Books on Search Marketing
- Optimize – Lee Odden
- SEO Warrior – John I. Jerkovic
- Art of SEO – Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
- Search Engine Marketing Inc, 2nd Edition – Mike Moran & Bill Hunt
- Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin
- The Truth about Search Engine Optimization – Rebecca Lieb
- Search Engine Visibility, 2nd Edition – Shari Thurow
- SEO: Search Engine Optimization Bible – Jerri L. Ledford
- SEO Made Simple – Michael H. Fleischner
- Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones
- Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition – Steve Krug
- Building Findable Websites: Web Standards SEO and Beyond – Aarron Walter
- The Findability Formula: Easy, Non-Technical Approach to SEM –
- Ultimate Guide to Google AdWords – Perry Marshall & Bryan Todd
- Winning Results with Google AdWords, 2nd Edition – Andrew Goodman
- Google Advertising Tools – Harold Davis
- Landing Page Optimization – Tim Ash
- Website Optimization: Speed, Search Engine & Conversion Rate Secrets – Andrew King
- Inbound Marketing – Brian Halligan & Dharmesh Shah
- No, SEOBook is no longer available
- Search Engine Optimization Secrets – Danny Dover
- Marketing in the Age of Google – Vanessa Fox
Niche or Regional SEO/SEM Conferences and Workshops
- International Search Summit
- PPC Summit
- Online Marketing Summit
- Scary SEO
- Brighton SEO
- SearchFest
- thinkvisibility
- SMX Advanced
- Search Exchange
Search Marketing Industry Web Sites
- Search Engine Land
- Search Engine Watch
- Pandia (RIP)
- SEOBook
- Moz
- Practical Ecommerce
- SEO Chat
- Search Engine Guide
- iMedia Connection:
SEM Workshops, Training & Certifications
- High Rankings SEO Classes
- Market Motive
Search Marketers on Twitter
- 30 Must Follow SEO Twitter Users
- 200+ Internet Marketing Gurus on Twitter
- SEO Tips
What did we miss? Please share in the comments.
I took a quick poll on Twitter for some of the resources and want to thank those that made suggestions: @chrisgarrett, @scottclark, @danperry, @katemorris, @jonnytee, @Phil_EH, @steveplunkett, @chiropractic, @pratt, @kennyhyder, @kalena, @goglobalwebs, @scottdeto, @thashow.
