In the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PO pros to “overdose” on digital content or shut it out altogether.
I like to think that we’ve done our best to provide you with a nice, clear signal here on TopRank’s Online Marketing Blog and at industry events.
Speaking of events, we’re providing several options for a clear digital marketing and PR signal across 11 different conferences over the next few months. Topics include:
- Digital & Integrated Marketing
- Personal Branding With Content & Social Media
- B2B Content Marketing & Blogging
- Participation & Influencer Marketing
- Modular Content Planning & Repurposing
In our view of digital marketing and PR, we believe in an approach that favors an integrated mix of content that is optimized for search, socialized for networks, publicized to 3rd party media and influencer activated. Content focused marketing that provides marketers (and buyers) with quality information that is easy to find is successful marketing.
The trouble is, as more companies churn out content, numerous issues emerge: A growing distance between content function and consumer need, issues with consistency of content quality and quantity, and the ability to distribute and amplify content to reach a sufficient audience.
The Solution: Consistent, Quality Content that Attracts, Engages and Converts
To help you find a clear signal that will resonate with your need for content marketing smarts, here are 11 digital marketing & PR events where you can learn more about how to make content marketing perform for customers, the media and your business. Whether you’re a B2B or B2C marketer, digital marketing or public relations focused, this series of events is certain to include advice in a location that’s just right for you.
Sept 1, 2015
Integrated Marketing Summit – Minneapolis
Panel: What’s New in Search Engine Optimization
Aaron Weiche, Chief Marketing Officer at GetFiveStars.com, MnSearch Co-founder
Manos Kalaitzakis, web Portfolio Manager at FindLaw
Evan Prokop, Digital Marketing Manager at TopRank Online Marketing.
Moderator: James Svoboda, President and Co-foudner of Minnesota Search Engine Marketing Association (MN Search)
Learn More: Event & Presentation Info
Sept 2, 2015
SLCSEM – Salt Lake City Search Engine Marketing Association – Salt Lake City
Presentation: Closing Keynote, Be the Best Answer:- The Role of SEO in an Integrated Marketing Mix
Lee Odden, CEO at TopRank Online Marketing
Learn More: Event & Presentation Info
Sept 3, 2015
PRSA – Public Relations Society of America – Webinar
Presentation: Participation Marketing: Tools & Tactics for Crowdsourcing Content with Industry Influencers and Your Community
Lee Odden, CEO at TopRank Online Marketing
Key Takeaway: This webinar will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Learn More: Event & Presentation Info
Sept 9, 2015
Content Marketing World – Cleveland
Presentation: Participation Marketing: How to Co-Create, Optimize & Socialize Content With Influencers
Lee Odden, CEO at TopRank Online Marketing
Key Takeaways: How to identify, qualify and recruit influencer content partners, a modular approach to co-created content, how to optimize, socialize and repurpose co-created content.
Learn More: Event & Presentation Info
Sept 11, 2015
HubSpot INBOUND – Boston
Presentation: Hungry for Better Content: What the Mighty Hamburger Can Teach Us About Repurposing & Personalizing with Modular Content
Lee Odden, CEO at TopRank Online Marketing
Key Takeaways: In this presentation, you’ll learn how customers can “have it their way” when you take a modular approach to content marketing.
Learn More: Event & Presentation Info
Sept 16, 2015
Joel Carlson, Social Media Lead at TopRank Online Marketing
Learn More: Event Info
Sept 22, 2015
BMAMN – Business Marketing Association Minnesota – Minneapolis
Skill Builder Workshop: Content Marketing
Presentation: Participation Marketing: How to Co-Create B2B Content with Influencers
Lee Odden, CEO at TopRank Online Marketing
Key Takeaways: In this half-day content marketing workshop you’ll learn the ins and outs of working with influencers, how to approach modular content and ways to amplify and repurpose co-created content.
Learn More: Event & Presentation Info
Oct 14, 2015
AMA Digital Marketing Event – Online Conference
Presentation: Closing Keynote: What is the Future of Digital Marketing?
Lee Odden, CEO at TopRank Online Marketing
Time: 3:30pm – 4:30pm CST
Learn More: Event Info
Oct, 21, 2015
MarketingProfs B2B Forum – Boston
Presentation: If You Want B2B Content to be Great, Ask Your Community to Participate
Lee Odden, CEO at TopRank Online Marketing
Key Takeaways: At the end of this session you will be able to: Identify at least 3 co-creation opportunities to start now, learn how to recruit, engage and inspire content co-creators and leverage co-created content for SEO and social media marketing.
Learn More: Event & Presentation Info
Nov 9, 2015
PRSA International Conference – Atlanta
Presentations:
Lee Odden, CEO at TopRank Online Marketing
- Yes You Are a Content Machine (Panel)
- 3 Ways to Grow Your Personal Brand Online
- Participation Marketing: Tools & Tactics for Crowdsourcing Content with Industry Influencers and Your Community (Solo)
Learn More: Event Info
Nov 14, 2015
Minnesota Blogger Conference – St. Paul
Presentation: The Marketer Abides: 3 Lessons in Creative Content Marketing from the Big Lebowski
Ashley Zeckman, Director of Agency Marketing at TopRank Online Marketing
Key Takeaways: Tips for properly identifying your target blog audience, helping your readers solve a problem, incorporating storytelling, mesmerizing your audience with visual content and amplifying your message on social media.
Learn More: Event Info
And that should be about it. Whew! Eleven events on a range of digital marketing and PR topics held in 7 different cities plus several online options should provide ample opportunity to pick just the right digital marketing signal for your marketing learning journey.
If you will be attending any of these events where TopRank Marketing team members are speaking, please let us know in the comments and be sure to say hello at the event!
