It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal.
Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates a sense of belonging. If you’ve ever sat around trading in-jokes with your friends, you know what I mean.
Humor can be a way to draw a circle around a group and pull them in—to say, “If you understand this joke, we’re in the same tribe. You get me and I get you.” That’s a powerful message to send to your potential customers. And it’s a good way to get the less relevant folks to opt out, too.
To underscore this point, I wrote 20 brand-new jokes that only marketers will get. If any of these jokes make you laugh, groan, or smirk, you’re in my tribe. Matching T-shirts are optional.
What I’m trying to say is, there’s nothing like a good joke. And believe me, everything you’re about to read is nothing like a good joke.
20 Jokes that are Just for Marketers:
Q: Why couldn’t the marketer sell his baking equipment?
A: He had a leaky funnel.
Q: What’s a pirate’s favorite content format?
A: WebinARRR! Preferably one that’s B2Sea.
Q: Why can’t the marketer go see live musicals anymore?
A: He keeps trying to capture the leads.
Q: Why did the marketer get fired as a tap dancer?
A: She wanted to get paid per click.
Q: What kind of marketing does Dracula do?
A: a-COUNT based marketing!
Q: Why did the marketer fail at honey harvesting?
A: Instead of tapping the hive, he insisted on going B2B.
Q: Why did the woman dump her marketer boyfriend?
A: Lack of engagement.
Q: Why did the marketer burn his initials into a leather jacket?
A: He was working on his personal brand.
Q: What do black hat SEO’s put in their Thanksgiving turkey?
A: Keyword stuffing!
Q: Knock, knock!
A: Who’s there?
Q: Remarketing!
A: Remarketing, who?
Q: Knock, knock!
A: Who’s there?
Q: Remarketing!
When I was getting my marketing degree, I had a 4.0 GPA. There wasn’t a B2C anywhere.
Q: Did you hear about the email marketer who started an ape breeding business?
A: He failed because all he had were MailChimps.
Q: What’s a social media marketer’s favorite kind of cracker?
A: Insta-Grahams!
Q: Why did the social media marketer get kicked out of the bowling alley?
A: She kept trying to sponsor the pins!
Q: What do you call a cow with a blog post stamped on its skin?
A: Branded content!
Q: Why should you never get sushi with a marketer?
A: They insist on showing pre-roll ads.
Q: Did you hear about the new tactic where you co-create content with ill celebrities?
A: It’s called influenza marketing. It’s really going viral.
Q: Why is Joe Pulizzi great at binge-watching TV?
A: He’s enjoyed a lot of success focusing on one channel.
Did you hear about the marketer who imitates celebrities? He’s quite the bargain. He only charges per thousand impressions.
Q: Knock, knock!
A: Who’s there?
Q: A/B testing!
A: A/B testing, who?
Q: Would this joke be funnier if it were about screwing in a light bulb?
Humor brings people together. The corniest of puns can serve a valuable purpose if it tells your audience that you’re part of their tribe. If you enjoyed these jokes, I hope they inspire you to add more humor to your content.
What’s your favorite marketing joke? Let me know in the comments.
