With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.
For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!
We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow.
Please don’t confuse a list like this on one topical dimension and three sorting criteria as the same thing as developing an influencer list for a marketing program. That requires deeper topic distillation, customer insight, influencer audience analysis, content stage to influencer mapping and customization based on goals, channel, competition, resources and timeframe. You can tell I’m a consultant, can’t you?!
One big change for this particular content marketing influencer list is that I decided to focus on the top women in content marketing. Outside of the obvious, one of my main motivations for this emphasis is that there isn’t a marketing conference operating today that isn’t scrambling to find more women to speak. I hope this list helps organizers connect with some great talent.
Ranking criteria is based on “content marketing” using a mix of topical relevance, resonance / engagement on the topic with the audience and reach, or network size. According to Traackr….
The “Most Engaging Influencer” Award (for men and women combined) goes to:
Ann Handley @marketingprofs
Chief Content Officer
MarketingProfs
Here are the remaining 49 Influential Women in Content Marketing:
Carla Johnson @carlajohnson
Keynote Speaker, Author, Storyteller and Creative Explorer
Type A Communications
Erika Heald @sferika
Marketing Consultant
Erika Heald Consulting
Pam Didner @pamdidner
Senior Marketing Consultant, Author, Speaker
Relentless Pursuit
Rachel Parker @rachparker
Content Marketing Consultant
Resonance Content Marketing
Donna Moritz @sociallysorted
Digital Content Strategist, Social Media Trainer, Visual Storyteller, Visual Content Strategy
Socially Sorted
Gini Dietrich @ginidietrich
Chief Executive Officer
Arment Dietrich, Inc.
Cathy McPhillips @cmcphillips
Vice President of Marketing
Content Marketing Institute
Melanie Deziel @mdeziel
Brand Strategy Consultant and Speaker
Mdeziel Media
Mari Smith @marismith
Keynote Speaker, Author, Facebook Trainer, Social Media Evangelist
Mari Smith Social Media Speaker & Consultant
Heidi Cohen @heidicohen
Chief Content Officer
Actionable Marketing Guide
Deirdre Breakenridge @dbreakenridge
CEO
Pure Performance Communications
Peg Sieren Miller @pegmiller
Vice President Marketing
Tax Guard
Michele Linn @michelelinn
Vice President of Content
Content Marketing Institute
Andrea Fryrear @andreafryrear
Editor in Chief
The Agile Marketer
Jennifer Gregory @byjengregory
Freelance Content Marketing Writer and Strategist
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
Ashley Zeckman @azeckman
Director of Agency Marketing
TopRank® Marketing
Maureen Jann @maureenonpoint
Managing Director
SuperDeluxe Marketing
Berrak Sarikaya @berrakbiz
Founder
Amplify Your Biz LLC
Val Swisher @valswisher
Founder & CEO
Content Rules, Inc.
Pamela Muldoon @pamelamuldoon
Campaign and Content Strategist
The Pedowitz Group
Zontee Hou @zontee_hou
President and Founder
Media Volery LLC
Rebecca Lieb @lieblink
Advisory Board Member
Netswitch Technology Management, Inc.
Amy Higgins @amywhiggins
Account Manager
TopRank Marketing
Melissa Eggleston @melissa_egg
User Experience Researcher
Lenovo
Amanda Todorovich @amandatodo
Director, Content Marketing
Cleveland Clinic
Stephanie Losee @slosee
Head of Content
Visa
Jacquie Chakirelis @jacquiechak
Market Manager
Aviatra Accelerators
Carrie Hane @carriehd
Principal Strategist
Tanzen
Ahava Leibtag @ahaval
President
Aha Media Group
Colleen Jones @leenjones
CEO
Content Science
Sharon Toerek @sharontoerek
Principal
Toerek Law
Ruth P. Stevens @RuthPStevens
President
eMarketing Strategy
Katrina Neal @katrina_neal
Content Marketing Evangelist
LinkedIn
Deana Goldasich @goldasich
CEO
Well Planned Web, LLC
Kristina Halvorson @halvorson
Founder and CEO
Brain Traffic, Confab Events
Clare Mcdermott @soloportfolio
Editor
Chief Content Officer Magazine
Monina Wagner @moninaw
Social Media Community Manager
Content Marketing Institute, a UBM company
Susan Borst @susanborst
Deputy Director, Mobile
IAB
Heather Hurst @hehurst
Director, Corporate Marketing
Workfront
Lisa Mattson @lisamattsonwine
Marketing Director
Jordan Vineyard & Winery
Amanda Changuris @amandachanguris
Associate Director of Corporate Communications
BNY Mellon
Amisha Gandhi @amishagandhi
Head of Influencer Marketing
SAP
Tami Cannizzaro @tamicann
Vice President, Head of North America Marketing
CA Technologies
Heather Pemberton Levy @heathrpemberton
Vice President, Content Strategy Publishing
Gartner
Anna Hrach @annabananahrach
Strategist
Convince & Convert
Michelle Park Lazette @mp_lazette
Writer, Corporate Communications
Federal Reserve Bank of Cleveland
Margaret Magnarelli @mmagnarelli
Managing Editor, Content and Senior Director, Marketing
Monster
Mariah Obiedzinski @mariahwrites
Director, Content Marketing
MedTouch
BIG congratulations to Joe Pulizzi, Pam Kozelka, Joe Kalinowski, Robert Rose, Cathy McPhillips, Michelle Linn, Andrea Larick and the entire CMI team on producing the most remarkable content marketing conference over the past 7 years!
As one of about a dozen or so people who have attended and presented at every single CMWorld conference since it started, I am proud to have been a part of such an impactful event and community. I’m also very proud of our partnership and collaboration over the years with CMI (Cathy and Joe K. especially) to help promote the Content Marketing World conference through the famous conference ebooks.
If you’re wondering what I mean by Content Marketing World conference ebooks, here’s a list:
2012 – 29 Secrets About Content Marketing
2013 – 36 Content Marketers Who Rock
2014 – Building a Content Marketing Strategy
2014 – Building an Audience Development Strategy for Content Marketing
2014 – A Visual Content Marketing Strategy
2014 – Showing Real ROI for Your Content Marketing
2015 – The Big Picture of Content Marketing Strategy
2015 – Making Content Marketing The Start of Your Marketing
2015 – Measuring Your Content Marketing Box Office Success
2017 – In-Flight Guide: Prepping for Your Content Marketing Expedition
2017 – In-Flight Guide: Creating a Memorable Content Experience
2017 – In-Flight Guide: Making the Most of your Content Journey
I will be speaking twice at this year’s Content Marketing World. My general session presentation on big brand influencer marketing is full, but I think there might still be a few spots open for the workshop. I hope to see you there!
Sept 5: 1:000pm – 3:00pm
Workshop – Influencer Marketing Strategy A to Z
Can you qualify who the best influencers are for your brand? Is your approach to influencer engagement transactional or relationship focused? How do you know influencer marketing efforts are actually working?
Influencer Marketing strategies that focus on developing relationships with internal and industry experts with active networks to co-create content and drive measurable business goals are leading brands, big and small, to greater marketing success. An integrated and relationship-driven approach to influencer engagement taps a much greater resource internally and externally while contributing a quantity of quality content that can be used and repurposed.
To take A to Z advantage of all the opportunities influencer marketing brings requires a plan. This interactive workshop will engage attendees to learn:
- Where influencer collaboration can have the most impact for your company and customers
- A framework for integrating influencers in content marketing programs
- How to align influencer marketing goals with measurement
- Options for paid influencer marketplaces vs. DIY influencer marketing platforms
- B2B influencer marketing strategy best practices
- B2C influencer marketing strategy best practices
Sept 6: 11:20am – 12:05pm
Solo – Big Brand influencer Marketing: Trends & Best Practices
New research shows 80% of marketers rate content marketing as most impacted by influencer marketing, yet only 10% of marketing budgets are allocated to the practice. As large enterprises move from experimentation to sophistication when working with influencers, it is essential to understand the trends and best practices that will drive content marketing success on the road to 2020.
From activation to co-creation to technology recommendations, influencer marketing strategies, tactics and measurement best practices for large companies are unique and require specialized insight.
Through a combination of research, first hand experiences across numerous large enterprise influencer marketing programs and a select number of big brand case studies, attendees will learn:
- 3 critical reasons why influencer engagement is not right for your company
- 5 research based best practices driving influencer content success at large brands
- 3 lessons learned from big brand influencer campaigns
- 5 influencer marketing platforms, marketplaces and tools to help integrate and scale
