In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry.
But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year’s #MPB2B event, we’ve sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers.
List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking including:
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
- Network size and reach
Online data for this ranking is pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe!
Many thanks to these generous providers of B2B marketing best practices, tips and advice. After having worked in B2B marketing with our agency for nearly 20 years, it is clear that today’s B2B world is more competitive than ever. Plus, with brand trust at risk, connecting with respected industry experts can provide a goldmine of insight, direction and validation for your marketing into 2020 and beyond.
In this list for 2019 you will see familiar faces and a mix of new B2B marketing influencers as well.
What you will not see in this year’s list is my name, as I ranked quite high and decided to take myself out to remove any perceived conflict of interest. If you’re curious what I share about B2B I can be found on Twitter @leeodden and LinkedIn.
If you would like to follow all 50 B2B marketers in one shot, I made you a Twitter list. Enjoy!
Christopher Penn @cspenn
Co-Founder and Chief Data Scientist, Trust Insights
Presenting: Breakfast Roundtables — Analytics & Measurement, 7:45am-8:30am – Wednesday, 10/16
Heidi Cohen @heidicohen
President, Riverside Marketing Strategies
Presenting: Marketing ROI: How To Stop Justifying Your Job, Build Business Value, and Grow Your Budget (No Math Required!), 4:45pm-5:30pm – Wednesday 10/16
Pam Didner @PamDidner
Keynote Speaker and Consultant Relentless Pursuit
Presenting: How to Create a Messaging Framework That Resonates, 2:30pm-3:15pm – Wednesday 10/16
Breakfast Roundtables — Sales Enablement as a Marketer, 7:45am-8:30am – Wednesday, 10/16
Michael Brenner @BrennerMichael
CEO, Author, and Keynote Speaker, Marketing Insider Group
Presenting: Content Marketing Is the Future of B2B: Case Studies for Success, 8:45am-9:30am – Thursday, 10/17
Brian Fanzo @iSocialFanz
Founder and CEO, iSocialFanz
Presenting: Drive Digital Amplification With the 3 Ts: Trust, Training, Technology, 2:30pm-3:15pm – Thursday, 10/17
Jay Baer @jaybaer
Founder, Convince & Convert
Presenting: Turn Your Customers Into Volunteer Marketers, 8:45am-10:30am – Wednesday 10/16
Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: Conference Opening and Close Plus Keynote Introductions
Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions
Presenting: Marketing Re-Imagined: Reaching the Unreachable Customer, 2:30pm-3:15pm – Thursday, 10/17
Andy Crestodina @crestodina
Co-Founder and Chief Marketing Officer, Orbit Media Studios
Presenting: Influencers, Search Rankings, and Collaboration, 2:30pm-3:15pm – Thursday, 10/17
Workshop: Content Strategy and SEO for B2B, 8:00 AM – 4:00 PM Friday 10/18
Katie Martell @KatieMartell
Marketing Consultant, Katie Martell
Presenting: Golden Ticket: Market Like a Rabble Rouser, 12:45pm-1:30pm – Wednesday 10/16
Dan Gingiss @dgingiss
Chief Experience Officer, Winning Customer Experience LLC
Presenting: How to Get People Talking Positively About Your Company in Social Media, 11:00am-11:45am – Wednesday 10/16
Matt Heinz @HeinzMarketing
President, Heinz Marketing
Presenting: How to Create A Marketing Plan & Budget Your CFO Will Love, 12:00pm-12:45pm – Wednesday 10/16
Workshop: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results, 8:00 AM – 4:00 PM Friday, 10/18
Paul Roetzer @paulroetzer
CEO / Founder, PR 20/20
Presenting: How to Build a More (Artificially) Intelligent Content Engine, 4:45pm-5:30pm – Wednesday 10/16
Ashley Zeckman @azeckman
Senior Director of Digital Strategy, TopRank Marketing
Presenting: Through the Looking-Glass: Enter a New World of Always-On Influencer Programs, 12:00pm-12:45pm – Wednesday 10/16
Brian Carroll @brianjcarroll
Founder and CEO, markempa
Presenting: Empathy: Your Lead Generation (And Marketing) Superpower, 3:30pm-4:15pm – Wednesday 10/16
Matthew Capala @SearchDecoder
Founder and Managing Director, Alphametic
Presenting: SEO Quick Wins: 20% of Actions for 80% of Results, 11:00am-11:45am – Thursday, 10/17
Jon Miller @jonmiller
CEO and Co-Founder, Engagio
Presenting: Breakfast Roundtables— ABM, 7:45am-8:30am – Thursday, 10/17
Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute
Presenting: The Secret to a Truly Measurable Content Strategy, 3:30pm-4:15pm – Wednesday 10/16
Ardath Albee @ardath421
CEO & B2B Marketing Strategist, Marketing Interactions
Presenting: Nurturing From End-to-End: Build Relationships That Drive Business Growth, 1:30pm-2:15pm – Thursday, 10/17
Kathleen Slattery Booth @WorkMommyWork
Vice President of Marketing, Prevailion
Presenting: A Simple Formula for Winning Google’s Featured Snippets, 11:00am-11:45am – Wednesday 10/16
Berrak Sarikaya @BerrakBiz
Go To Market Strategist, Yesler
Presenting: So You Think You Can MarTech, 3:30pm-4:15p – Wednesday 10/16
Breakfast Roundtables — Marketing Technology, 7:45am-8:30am – Thursday, 10/17
Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing
Presenting: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits, 9:45am-10:30am – Thursday, 10/17
Carlos Hidalgo @cahidalgo
Founder & CEO, VisumCx
Presenting: Golden Ticket: Discovering Worth, Identity, and Happiness by Redefining Success, 11:55am-12:30pm -Thursday, 10/17
Workshop: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer, 8:00 AM – 4:00 PM – Friday, 10/18
Jamie Turner @AskJamieTurner
Founder and Chief Executive Officer, SIXTY
Presenting: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions that Win People Over, 2:30pm-3:15pm – Wednesday, 10/16
Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: How to Find and Tell Your Galvanizing Story, 1:30pm-2:15pm – Thursday, 10/17
Tim Washer @timwasher
Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media
Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications 11:00am-11:45am -Wednesday 10/16
Follow the Fear : Creativity in B2B for Better, Stronger, More Fulfilling Results, 3:45pm-4:35pm – Thursday, 10/17
Breakfast Roundtables — Video, 7:45am-8:30am – Wednesday 10/16
Samantha Stone @samanthastone
Founder & CMO, The Marketing Advisory Network
Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications, 11:00am-11:45am – Wednesday 10/16
Workshop: Marketing Strategy & Planning: How To Rise Above The Competition, 8:00 AM – 4:00 PM – Friday, 10/18
Breakfast Roundtables — Marketing Strategy & Planning, 7:45am-8:30am – Thursday, 10/17
Charlie Riley @Charlieriley
Director of Marketing, Curbell Plastics
Michael J. Barber @michaeljbarber
SVP, Chief Creative Officer, Godfrey
Presenting: Workshop: From Strategy to Results: The Comprehensive B2B Email Marketing Workshop, 8:00 AM – 4:00 PM – Friday, 10/18
Ian Lurie @IanLurie
Digital Marketing Consultant, Ian Lurie Consulting
Presenting: Your Content Doesn’t Matter — Not Without Technology, 9:45am-10:30am – Thursday, 10/17
Steve Pratt @steveprattca
Vice President, Pacific Content
Presenting: How to Make an Amazing B2B Podcast and Build an Audience of Engaged Listeners, 2:30pm-3:15pm – Wednesday, 10/16
Nick Westergaard @NickWestergaard
Chief Strategist, Brand Driven Digital
Presenting: B2B Communication Lessons From the US Presidents, 2:30pm-3:15pm – Thursday, 10/17
Breakfast Roundtables — Branding, 7:45am-8:30am – Thursday, 10/17
Michele Linn @michelelinn
Co-Founder and Chief Strategy Officer, Mantis Research
Presenting: How to Publish Credible & Compelling Research: 15 Things You Need to Know, 3:30pm-4:15pm – Wednesday 10/16
Zontee Hou @ZonteeHou
Senior Strategist & Co-Lead, Consulting, Convince & Convert
Presenting: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing, 11:00am-11:45am – Thursday, 10/17
Breakfast Roundtables — Social Media, 7:45am-8:30am – Wednesday 10/16
Tim Williams @WilliamsTim
CEO, Onalytica
Presenting: Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers, 12:35pm-1:15pm – Thursday, 10/17
Tamsen Webster @tamadear
Founder and Chief Message Strategist, Find The Red Thread
Presenting: Getting the Green Light: How to Build Content so People Say YES, 9:45am-10:30am – Thursday, 10/17
Amisha Gandhi @AmishaGandhi
VP, Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass
Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am – Thursday, 10/17
Breakfast Roundtables — Influencers, 7:45am-8:30am – Wednesday 10/16
Konstanze Alex @Konstanze
Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Director, Dell
Technologies
Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am – Thursday, 10/17
Tom Treanor @RtMixMktg
Global Head of Marketing, Arm Treasure Data
Presenting: Dessert & Development: The Truth About Personalization, 1:35pm-2:15pm – Wednesday, 10/16
Tyrona Heath @tyrona
Global Lead, The B2B Institute, LinkedIn
Presenting: How to Combine Account Based Marketing and Social Selling on LinkedIn, 4:45pm-5:30pm – Wednesday, 10/16
Allen Gannett @Allen
Chief Strategy Officer & EVP, Corp Dev, Skyword
Presenting: Lessons in B2B Video From the #1 LinkedIn Creator, 12:00pm-12:45pm – Wednesday, 10/16
Randy Frisch @randyfrisch
Co-Founder, CMO & President, Uberflip
Presenting: Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, 4:45pm-5:30pm – Wednesday, 10/16
Mary Ellen Slayter @MESlayter
Owner, Rep Cap
Presenting: Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI, 11:00am-11:45am – Wednesday 10/16
Wil Reynolds @wilreynolds
Founder, SEER Interactive
Presenting: Using Big Data and a Free BI Tool to Break Down Your Marketing Silos, 4:45pm-5:30pm – Wednesday 10/16
Peter Isaacson @peisaacson
Chief Marketing Officer, Demandbase
Presenting: Dessert & Development: ABM Nirvana — Reaching the Buying Committee at Your Target Accounts, 1:35pm-2:15pm – Wednesday 10/16
Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: Writing for the Non-Writer, 8:45am-9:30am – Thursday, 10/17
Keith Reynold Jennings @keithjennings
Vice President of Community Impact, Jackson Healthcare
Presenting: Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter, 12:00pm-12:45pm – Wednesday, 10/16
Breakfast Roundtables – Content, 7:45am-8:30am – Thursday, 10/17
Raviv Turner @ravivturner
Co-Founder, Chief Product Officer, CaliberMind
Presenting: Using Team Flow Science to Align Marketing and Sales Teams, 8:45am-9:30am – Thursday, 10/17
Tom Webster @webby2001
Vice President, Strategy and Marketing, Edison Research
Presenting: The Importance of an Audio Strategy for B2B Marketers, 1:30pm-2:15pm – Thursday, 10/17
Hally Pinaud @Hallypino
Director of Product Marketing, Gainsight
Presenting: The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story, 3:45pm-4:35pm – Thursday, 10/17
BONUS: In addition to this fine list of B2B marketing smarties, here is a list of our top 10 posts about B2B marketing from the past 12 months:
- Optimizing Your B2B Marketing Strategy Around the Trust Funnel
- 5 B2B Brands Delivering Great Customer Experiences
- What the Future of Google Search Means for B2B Marketers
- 11 Qualities You Should be Looking for to Find Your B2B Influencer Match
- B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b
- 5 Top B2B Brands Maximizing LinkedIn Engagement
- What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook
- 5 Top B2B Brands Delivering Exemplary Twitter Engagement
- B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX
- 6 Cannes Revelations About B2B Marketing in 2020
And here are the previous B2B marketing influencer lists we’ve published:
Thank you to influencer marketing platform Traackr for the use of their software to make this list possible!
Please be sure to connect with the TopRank Marketing team attending the #MPB2B conference including myself @leeodden, Susan Misukanis @smisukanis, Ashley Zeckman @azeckman and Nick Nelson @NickNelsonMN, who will be liveblogging here on TopRank’s Online Marketing Blog.
For some fitness-themed B2B Marketing inspiration, be sure you check out the interactive B2B Marketing Fitness ebook we co-created with 16 of this year’s B2B Forum speakers.
