Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from the virtual element the pandemic has necessitated.
MPB2B will take place November 4 – 5, 2020 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in a new virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.
Just who are the experts that MPB2B has carefully chosen for this year’s event?
To help B2B marketing professionals learn more and connect with the experts and influential speakers at this year’s event, we’ve sorted through the master list of presenters to identify 25 of the top B2B marketing social influencers to follow and learn from in 2021 and beyond.
List Methodology: Our starting point is to identify and validate the credentials of all the speakers presenting at MPB2B. We then imported this scrubbed information into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the MPB2B speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking, including:
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
- Network size and reach
Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.
Many thanks go out to each of these generous speakers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other.
In our list for 2020 you’ll likely see several familiar faces, along with a refreshing mix of new B2B marketing industry influencers.
If you’d like to follow all 25 B2B marketers in one shot, we’ve made a Twitter list for you. Enjoy!
Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: KEYNOTE: Toast by the Fire: A Fireside Chat with Toast, Inc.’s Kevin Hamilton + Ann Handley About Marketing in a Covid World
Presenting: How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons from the Past 8 Months
Lee Odden @LeeOdden
CEO, TopRank Marketing
Presenting: New Research: How to be Successful With Influencer Marketing
Christopher Penn @cspenn
Co-Founder, Trust Insights
Presenting: B2B Marketing Analytics Strategy
Presenting: Ask Me Anything With Christopher S. Penn
Pam Didner @PamDidner
B2B Tech Marketing Consultant & Author, Relentless Pursuit
Presenting: 5 Creative Ways Marketers Can Support Their B2B Sales Team
Carla Johnson @CarlaJohnson
Keynote Speaker, Author, Marketing & Innovation Strategist
Presenting: Innovators and Intrapreneurs: B2B Marketing’s Next Big Role
Mark Schaefer @markwschaefer
Author, Speaker, Podcaster, Consultant
Presenting: The Pandemic Made Me Reimagine Marketing
Gini Dietrich @ginidietrich
Founder & CEO, Spin Sucks
Presenting: The Blueprint to Build a PESO Model Content Marketing Program
Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute
Presenting: Re-Boot Your B2B Content Marketing Measurement In 20 Minutes
David Meerman Scott @dmscott
Fandom Strategist, Fanocracy
Presenting: Keynote: YES, You Can Build Passionate Fans in B2B Businesses!
Juntae DeLane @JuntaeDeLane
Founder & Chief Strategist, Digital Delane
Presenting: Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis
Jon Miller @jonmiller
Chief Product Officer, Demandbase
Presenting: I Predicted Marketing Automation and It Changed Everything – Here’s What’s Next
Jason Falls @JasonFalls
Director of Digital & Social Strategy, Cornett
Presenting: Winfluence: Rethinking Influencer Marketing
Brian Fanzo @iSocialFanz
Virtual Keynote Speaker, iSocialFanz
Presenting: Re-Inventing Virtual Presentations So They Suck Less
Andy Crestodina @crestodina
Co-Founder & CMO, Orbit Media Studios
Presenting: Advanced Content Marketing And Optimization for B2B Marketers
Ardath Albee @ardath421
CEO, Marketing Interactions
Presenting: Dance with the Ones You Know: Use Retention Strategy to Grow
Joe Lazauskas @joelazauskas
Head of Marketing, Contently
Presenting: How to Create Truly Memorable Content According to Neuroscience
Melanie Deziel @mdeziel
Chief Content Officer, StoryFuel
Presenting: How to Generate Hundreds of Content Ideas Quickly & Easily
Ashley Zeckman @azeckman
Senior Director, Inprela Communications
Presenting: How to Create Meaningful Experiences That Inspire Action in an Unpredictable World
Nick Westergaard @nickwestergaard
Chief Strategist, Brand Driven Digital
Presenting: Presidentially Speaking: B2B Communication Secrets from US History
Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: B2B Content Ideas Worth Stealing
Ashley Faus @ashleyfaus
Content Strategy Lead, Software Teams, Atlassian
Presenting: Scaling Thought Leadership: Four Pillars to Fast-Track Your Strategy
Zontee Hou @ZonteeHou
President & Chief Strategist, Media Volery
Presenting: Future-Proof Your Social Media Strategy Through Smart Measurement
Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: Be a Better Marketer By Being a Better Baker
Keith Reynold Jennings @keithjennings
Vice President, Community ImpactPresident, Jackson Healthcare
Presenting: Higher Ground: A Guide to Navigating Success & Significance in Your Career
Tyrona Heath @tyrona
Director, Market Engagement, The B2B Institute, LinkedIn
Presenting: KEYNOTE with Ty Heath — Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition
BONUS: In addition to this fine list of B2B marketing über-smarties, here is a list of 10 of our most insightful articles about B2B content marketing from the past 12 months:
- 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld
- Your Guide to Effective Storytelling in B2B Content Marketing
- 5 Steps for a More Powerful B2B Content Marketing Strategy
- 7 B2B Content Marketing Tactics For Long Term Success
- Why Content Marketing is More Important Than Ever for B2B Brands
- Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond
- Why SEO & Influence are Critical to Pandemic Era Content Marketing
- 5 Examples of Effective B2B Content Marketing in Times of Crisis
- Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
- 5 Ways to Humanize B2B Content Marketing
And here are the previous B2B marketing influencer lists we’ve published:
- B2B Marketing Influencers to Follow in 2019
- B2B Marketing Influencers to Follow in 2018
- B2B Marketing Influencers to Follow in 2017
Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list.
Be sure to connect with the TopRank Marketing team virtually attending the #MPB2B conference including Lee, who will be presenting “New Research: How to be Successful With Influencer Marketing” on Thursday, November 5th at 12:55 p.m. Eastern, and look for live-blog coverage here on TopRank’s Online Marketing Blog.
