Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022?
Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 11 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.
Let’s turn the page and jump right in for #NationalBookLoversDay.
1 — RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes
Carla Johnson
Leap Advisor, Demand Spring
Carla’s new book, “RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes,” offers a wealth of insights that are certain to inspire B2B marketers.
Carla also shared some of her content marketing predictions in our annual “Top B2B Marketers Share their Content Marketing Predictions for 2021.”
2 — Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Joe Pulizzi
Founder, The Tilt
Joe recently released a completely updated and expanded edition of “Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money),” offering a fascinating array of new insights for content marketing success.
Joe took the time to share some of his top take-aways from the book with our readers, in “10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi,” a fantastic resource for B2B content marketers looking to learn more about the concepts explored in the latest edition of this powerful book.
3 — The Digital Pivot: Secrets of Online Marketing
Eric Schwartzman
Digital Marketing Consultant, Schwartzman & Associates
Eric digs into a variety of online marketing strategies in “The Digital Pivot: Secrets of Online Marketing,” including success stories and a look at how marketing can power a successful digital business.
In his PR Tech Wednesdays video interview, Eric joined our CEO and founder Lee Odden to discuss some of the nuances and intricacies of B2B influencer marketing, in “B2B Influencer Marketing Deep Dive with Lee Odden, CEO of Top Rank Marketing.”
4 — Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W. Schaefer
Chief Operating Officer, B Squared Media
Mark’s “Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds” explores an array of ideas for marketing motivation, along with how to take advantage of the business of uncertainty and much more.
Mark also shared his thoughts on utilizing new social media channels in our “How B2B Marketing Influencers Are Finding Success On New Social Channels.”
5 — Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Jason Falls
Senior Influence Strategist, Cornett
With his “Winfluence: Reframing Influencer Marketing to Ignite Your Brand,” Jason takes an in-depth look at influencer marketing, with an eye towards how it can help businesses and brands succeed.
Jason joined our CEO Lee Odden for a look at B2B influencer marketing in a podcast, with some of the top insight covered in our “The State of B2B Influence Marketing – Top 10 Insights for 2021.”
6 — The Experience Maker
Dan Gingiss
Chief Experience Officer, The Experience Maker
With a forward by Ann Handley of MarketingProfs, the forthcoming release of Dan’s newest book, “The Experience Maker,” is sure to offer a helpful, well-researched, and entertaining look at how marketers need more than ever to build memorable experiences. The book is scheduled to be released on September 14, 2021.
Dan offered up a selection of his thoughts about B2B influencer marketing in our “B2B Influencer Marketing Advice from 9 Top B2B Influencers.”
7 — I’ll Be Back
Shep Hyken
Chief Amazement Officer, Shepard Presentations
Shep’s newest look at marketing and the process of amazing customers, “I’ll Be Back,” is set to be released on September 21, 2021, and will undoubtedly be chock full of helpful tools, tactics, and strategies that can take B2B marketers to new levels in 2022 and beyond.
Shep shared some of his robust marketing insight with us in “How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken.”
8 —Human-Centered Communication: A Business Case Against Digital Pollution
Ethan Beute
Chief Evangelist, BombBomb
Stephen Pacinelli
Chief Marketing Officer, BombBomb
With their forthcoming “Human-Centered Communication: A Business Case Against Digital Pollution,” scheduled for release October 12, 2021, Ethan and Stephen explore the often-overlooked phenomenon of digital pollution, along with tactics for breaking through today’s online noise to earn attention — insight that B2B marketers can benefit from in numerous areas.
9 — The Long Game: How to Be a Long-Term Thinker in a Short-Term World
Dorie Clark
Executive Education Faculty, Fuqua School of Business, Duke University
Dorie, who was also named one of the “50 Influential Women in B2B Marketing Who Rocked,” on our annual list, is set to release “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” on September 21, 2021 — an exploration of achieving big goals by doing small things over time and other strategies that B2B marketers can utilize.
10 — Find Your Red Thread: Make Your Big Ideas Irresistible
Tamsen Webster
Founder and Chief Message Strategist, Find The Red Thread
In Tamsen’s newest book, “Find Your Red Thread: Make Your Big Ideas Irresistible,” the process of making even the biggest ideas irresistible is explored from multiple angles, each of which can be applied by B2B marketers seeking to connect with hearts and minds in new and stronger ways.
Tamsen also shared some of her marketing insight with us in “CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing.”
11 — Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Growth Advisor, SEO Strategic Consultant
In his new book, Eli Schwartz unwraps the reasons that make organic growth strategies effective, and offers a vibrant and robust look at product-led search engine optimization (SEO).
“Product-Led SEO: The Why Behind Building Your Organic Growth Strategy” offers B2B marketers helpful best practices to help stand out from the competition.
“Too often B2B SEO campaigns fail because there was an expectation of instant conversions,” Schwartz noted. “Understand, upfront, that the SEO’s purpose is to assist. SEO, if done correctly, will set your business up for the jump shot — and the slam-dunk. Knowing that SEO for B2B, government, or non-profit is there only to assist other channels be more successful will go a long way in having SEO efforts that everyone is on board supporting,” Schwartz added.
Eli was featured in an entertaining and insightful interview we conducted during Content Marketing World, which can be viewed in “CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe.”
Page-Turning Insights For B2B Marketers
We hope you’ve enjoyed our preview of 11 upcoming and recently published books by these leading marketing and business authors, and that they help inspire you on this National Book Lovers Day and throughout the upcoming year.
Looking for more books to enhance your B2B marketing and related skills? Check out these other articles we’ve published:
- 10 SEO Books for B2B Marketers
- Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
- How to Tap the Most Powerful Marketing Force in the World – Fanocracy
- The Future (& Present) of Marketing: Collaboration, Technology & Innovation
Building award-winning digital experiences featuring elements such as those explored in the books we’ve featured here takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing.
