The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond.
To celebrate and honor our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.
Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.
MPB2B will take place October 12 – 14, 2022 in Boston, Massachusetts, featuring an espcially strong group of B2B marketing professionals the programming team at MPB2B has carefully assembled, both in-person and virtually.
In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.
List Methodology — Relevance Rules: Our starting point for this year’s list is a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing.
Today’s B2B marketing influencers face greater expectations for sharing content than ever, and the professionals on our list all rate especially well when it comes to audience engagement and resonance.
Using a variety of ranking signals, we’ve identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics.
Our list this year one again highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we’ve also placed increased importance on the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.
A variety of criteria go into such a ranking, including:
- Audience resonance
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.
Thanks go out to each of these generous B2B marketing influencers who provide industry-leading B2B marketing best practices, tips, and advice.
In our list for 2022 you’ll likely see a few familiar faces, along with new B2B marketing industry influencers and creators, together forming a refreshing mix of professionals to follow and learn from into 2023 and beyond.
If you’d like to follow all 25 top B2B marketers in one shot, we’ve made a handy Twitter list for you. Enjoy!
25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023
No list relating to the #MPB2B conference can be truly complete without keynote speaker Ann Handley, who has recently released the much-anticipated second edition of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.
Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
#MPB2B Speaker, Presenting: KEYNOTE: Taking the Numb Out of Numbers
Michael J. Barber @michaeljbarber
Brand Consultant and Marketing Strategist
#MPB2B Speaker, Presenting: Future Guide to Email Marketing: How to Drive B2B Email Success in 2023 and Beyond
Andy Crestodina @crestodina
Co-Founder and CMO, Orbit Media Studios
#MPB2B Speaker, Presenting: Lead Generation Best Practices (Learned From 500+ Website Redesigns)
Melanie Deziel @mdeziel
Co-Founder and Vice President of Marketing, The Convoy
#MPB2B Speaker, Presenting: Exactly How B2B Marketers Earn Trust: Evidence-Based Content
Christopher Penn @cspenn
Co-Founder and Chief Data Scientist, Trust Insights
#MPB2B Speaker, Presenting: Empower Your Marketing With Private Social Media Communities
#MPB2B Speaker, Presenting: Workshop—Marketing Measurement and Analytics
#MPB2B Speaker, Presenting: Speaker-led Roundtables
Lee Odden @LeeOdden
CEO and Co-Founder, TopRank Marketing
#MPB2B Speaker, Presenting: 10 Creative Content Ideas You’ll Want to Try Today
Jenn Herman @jenns_trends
Social Media Speaker, Consultant and Trainer, Jenn’s Trends
#MPB2B Speaker, Presenting: [Roll Up Your Sleeves] Optimizing Your Instagram Profile and Content
Allen Weiss @allenweiss
Founder and CEO, MarketingProfs
#MPB2B Speaker, Presenting: The Steps to a Credible and Defensible Market Position
#MPB2B Speaker, Presenting: Speaker-led Roundtables
#MPB2B Speaker, Presenting: Relax, Release, Realign: The Art of Mindful Living
#MPB2B Speaker, Presenting: Workshop—Marketing Strategy and Planning for the Future
John Jantsch @ducttape
Founder and President, Duct Tape Marketing
#MPB2B Speaker, Presenting: Innovative Strategies to Amp Up B2B Referral Generation
Justin Levy @justinlevy
Director, Social and Influencer Marketing, Demandbase
#MPB2B Speaker, Presenting: The Impact of Streaming B2B Video Networks
Paul Roetzer @paulroetzer
Founder and CEO, Marketing AI Institute
#MPB2B Speaker, Presenting: Dawn of the Next-Gen B2B Marketer with Paul Roetzer
Ashley Faus @ashleyfaus
Director of Integrated Product Marketing, Atlassian
#MPB2B Speaker, Presenting: [Roll Up Your Sleeves] Start Your Thought Leadership Journey
#MPB2B Speaker, Presenting: The 4 Pillars of Thought Leadership
Tom Webster @webby2001
Partner, Sounds Profitable
#MPB2B Speaker, Presenting: Branded Podcasts: The Ultimate Engagement Medium
Pam Didner @PamDidner
Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach, Relentless Pursuit
#MPB2B Speaker, Presenting: Integration 101: Technology and the Customer Journey
#MPB2B Speaker, Presenting: Workshop — Aligning the Twin Hearts: Marketing and Sales
Ashley Zeckman @azeckman
Vice President of Strategy and Customer Success, Onalytica
#MPB2B Speaker, Presenting: The Evolution of Influence: Rethinking How B2B Brands Partner With Experts
Jay Acunzo @jayacunzo
Author, Show Host, and Brand Consultant, Unthinkable Media
#MPB2B Speaker, Presenting: The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans
Ursula Ringham @ursularingham
Head of Global Influencer Marketing, SAP
#MPB2B Speaker, Presenting: The Emperor Has No Content Without Good Storytellers
Tyler Lessard @tylerlessard
Vice President of Marketing and Chief Video Strategist, Vidyard
#MPB2B Speaker, Presenting: TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard
Zontee Hou @ZonteeHou
President and Chief Strategist, Media Volery
#MPB2B Speaker, Presenting: Show, Don’t Tell: Putting CX at the Center of Marketing
#MPB2B Speaker, Presenting: Speaker-led Roundtables
Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing
#MPB2B Speaker, Presenting: How to Overcome the Biggest B2B Buying Barriers
Sydni Craig-Hart @SydniCraigHart
CEO, Smart Simple Marketing
#MPB2B Speaker, Presenting: Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore
AJ Wilcox @wilcoxaj
Host of the LinkedIn Ads Show, Founder, B2Linked
#MPB2B Speaker, Presenting: [Encore Roll up Your Sleeves] LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls
Doug Kessler @dougkessler
Co-Founder and Executive Creative Director, Velocity Partners
#MPB2B Speaker, Presenting: The Great Shift in B2B: The Fundamental Change Everyone’s Missing
Carlos Hidalgo @cahidalgo
Chief Revenue Officer, Demand Spring
#MPB2B Speaker, Presenting: Designing a Life You Love To Live By Rethinking Everything
Michele Linn @michelelinn
Co-Founder, Mantis Research
#MPB2B Speaker, Presenting: How to Publish a Year’s Worth of Content From One Research Study
BONUS: In addition to this list of 25 B2B marketing über-smarties, here is a list of five of our most insightful articles about B2B marketing from the past 12 months:
- 2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions
- How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine
- Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022
- The Secrets of Creating Inspired B2B Content Experiences, Revealed
- Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond
And here are the previous B2B marketing influencer lists we’ve published:
- B2B Marketing Influencers to Follow in 2022
- B2B Marketing Influencers to Follow in 2021
- B2B Marketing Influencers to Follow in 2020
- B2B Marketing Influencers to Follow in 2019
- B2B Marketing Influencers to Follow in 2018
- B2B Marketing Influencers to Follow in 2017
Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the amazing influencers on the list.
Be sure to connect with TopRank Marketing CEO Lee Odden at the #MPB2B conference, as he presents “10 Creative Content Ideas You’ll Want to Try Today” on Thursday, October 13 at 5:10 p.m. Eastern, and stay tuned for more B2B marketing industry coverage here on TopRank’s Online Marketing Blog.
