The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including: mobile, social media, content and search engine marketing. Enjoy.
[Note from Lee: We didn’t include second editions, re-releases in paperback or books that didn’t have cover images uploaded yet.]
Mobile, Local, Location Based Marketing
Mobilized Marketing: Drive Sales, Engagement, and Loyalty Through Mobile Marketing (Wiley) by Jeff Hasen
Jeff Hasen, CMO of mobile marketing forerunner Hipcricket, provides timely mobile strategies and tactics leveraging his experience from more than 130,000 past campaigns. As mobile marketing continues to move to the forefront of the marketing world, the insight Hasen provides into mobile optimization, budgeting, and measurement should prove to be indispensable in 2012.
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Wiley) by Jeanne Hopkins and Jamie Turner
Go Mobile offers a step by step guide for mobile marketing in 2012. It includes practical campaign instructions in order to develop a mobile website, deploy SMS for business, utilize QR codes, leverage mobile apps and more. One can also benefit from strategic instructions to use location based marketing in order to build your customers base and how to integrate social media into mobile campaigns.
Search & Social Media Marketing
Social Media Intelligence: Extracting Knowledge from the Fire Hose of Conversations (Que) by Sally Falkow
Upcoming in June of 2012, Social Media Intelligence illustrates how to use the leading social media analytics tools in order to gauge the effectiveness of social media marketing and make strategic decisions. Sally Falkow will guide you in moving from reactive brand monitoring to proactive information gathering in order to take advantage of business opportunities. This is a great read for those looking to progress from just doing social media to using it as an effective piece of their marketing strategy.
Google+ for Business: How Google’s Social Network Changes Everything (Que) by Chris Brogan
The much buzzed about Google+ seems likely to have a big impact on search in 2012. Author, Chris Brogan, discusses how businesses should be taking advantage of the newest social network and defines those strategies and tactics to use for business.
Content Marketing
Optimize: How to Attract and Engage More Customer by Integrating SEO, Social Media, and Content Marketing (Wiley) by Lee Odden
TopRank Online Marketing CEO Lee Odden helps companies develop an optimized and socialized content marketing strategy to attain new levels of customer acquisition and engagement in 2012. Balancing the practical with the innovative, Optimize is ideal for those marketers that want a more effective content marketing strategy that wins and retains more customers, builds thought leadership and dominates the competition. Scheduled for release mid-March 2012.
Content is Currency: Developing Powder Content for Web and Mobile (Nicholas Brealey Publishing) by Jon Wuebben
Already receiving great reviews, Content is Currency, by Jon Wuebben delivers practical instructions and step by step guides to manage content through four key phases: Creation, Optimization, Distribution and Curation. This book is a great opportunity for business owners and marketers to understand how to create content which will engage their audience and drive results.
B2B Marketing
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIN, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar and Jeffrey L. Cohen
The B2B Social Media Book is the ultimate reference guide for B2B marketers looking to expand their knowledge of social media strategy and contribute to their business growth. Readers will discover actionable items for leveraging blogs, LinkedIN, Facebook, Twitter and more to form the cornerstone of their B2B marketing strategies.
B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que) by Michael Miler
B2B Digital Marketing looks to be a great resource for B2B marketers interested in learning how to sell directly to other businesses using digital marketing. Leading with a broad summary and then diving into individual channel tactics for strategy, implementation and measurement, B2B Digital Marketing is another good guide for those looking for a B2B marketing overview.
There are many books publishing in 2012 that promise to introduce us to new ways to strategize, develop online marketing plans and deploy campaigns across a variety of channels. What books are you anxiously awaiting in 2012?
