B2B marketers rejoice! This week marks the annual B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ. With the help of an amazing group of speakers, this event is designed to bring the latest and greatest B2B marketing trends to light in a way that enables teams to tackle any new marketing obstacles the year holds.
At B2BMX, TopRank Marketing CEO Lee Odden will help change the narrative as he tackles why B2B marketing doesn’t have to be boring in his session: Break Free of Boring B2B With Interactive Influencer Content. In this session, Lee will share ideas for top interactive formats for B2B, best practices for influencer content engagement, and how to pull it all together with examples from successful B2B brands. If you’ll be attending, please join us on Tuesday, Feb. 26 at 11:25 a.m. for Lee’s session!
When attending events, it can be tough to choose between different sessions because let’s face it, you want to see it all! To help you navigate B2BMX this week, I’ve put together a list of sessions that our team is looking forward to the most.
9 Other Must-See Sessions at B2BMX
#1 – Developing Fans in a World of Digital Overload
When: Tuesday, Feb. 26 26 at 8:45 a.m.
Who: David Meerman Scott, Best-Selling Author
Why Attend: Consumers today are overloaded and overwhelmed with the amount of data and marketing crossing their screens each day. In this session, David will help B2B companies focus on the notion of looking past leads and prospects to develop passionate fans for their brands, ideas, solutions and services.
#2 – Can Marketing Save the World?
When: Tuesday, Feb. 26 at 9:30 a.m.
Who: Carlos Abler, Leader of Content Marketing & Strategy, 3M
Why Attend: Today’s audiences know what they want, and they want it now. 3M’s Carlos Abler’s session will focus on how brands can address the demands of the modern day customer and deliver content excellence to add value.
#3 – Humanizing Even The World’s Most Boring B2B Brands: How to Win With Empathy, Creativity…And A Little Humor
When: Tuesday, Feb. 26 at 1:30 p.m.
Who: Tim Washer, Keynote Speaker & Event Emcee
Why Attend: Tim’s vast experience as a comedian and producer have led to him helping some of today’s largest organizations find humor (in unexpected places). In his session, Tim will lead the audience through a series of exercises to overcome stumbling blocks that get in the way of creativity and approaches for creative storytelling (no matter your budget).
#4 – ABM at Scale: Oracle’s Account-Based Strategy With People, Process, Data & Tech
When: Tuesday, Feb. 26 at 3:45 p.m.
Who: Kelvin Gee, Senior Director, Modern Marketing Business Transformation, Oracle
Why Attend: Coordinating marketing and sales is a challenge for every company. Let alone, an enterprise brand like Oracle with customers in 175 countries. In his session, Kelvin will share ideas for taking an account-based approach as well as the best ways to orchestrate activities in-market.
#5 – Sales & Marketing Alignment – From Hate to Love in 60 Days
When: Wednesday, Feb. 27 at 10:40 a.m.
Who: Shahid Javed, Director Enterprise Marketing, Hughes Network Systems
Why Attend: Sales and marketing alignment doesn’t happen overnight. Shahid will share a framework to break down common silos and develop alignment, all in 60 days. Attendees will also learn ways to create great content that supports sales teams and improves engagement.
#6 – ‘Next Level’ B2B Content Marketing Strategies
When: Wednesday, Feb. 27 at 10:40 a.m.
Who: Michael Brenner, CEO, Marketing Insider Group
Why Attend: Marketers are in the hot seat at many organizations large and small. The reason? For years marketing activities weren’t directly tied to ROI. But that has all changed. Join Michael Brenner as he walks you through how to put the customer at the center of all of your marketing activities in order to deliver better outcomes for your business.
#7 – Martech, Process & People: A Journey to Channel Transformation
When: Wednesday, Feb. 27 at 11:20 a.m.
Who: Liz Cope, Director, Marketing Technology & Operations, Ingersoll Rand
Why Attend: Transformation requires an integration beyond just technology. Processes and the people who build and enforce them also need to align in order to be successful. In her session, Liz will share how to pull it all together for better channel transformation.
#8 – Messaging Apps Applied to B2B Marketing
When: Wednesday, Feb. 27 at 11:20 a.m.
Who: Andrew Spoeth, Director, Digital Marketing, CA Technologies
Why Attend: Messaging apps have been widely used by B2C marketers for years. And now, B2B marketers are beginning to see early success incorporating messaging apps into their strategies. But how does one go about incorporating messaging into a B2B strategy? Andrew will answer this question and provide insights into current trends and tools available for B2B marketers.
#9 – Tapping Influencers to Fuel Your Content Creation Engine
When: Wednesday, Feb. 27 at 1:35 p.m.
Who: Amanda Maksymiw, Content Marketing Director, Fuze
Why Attend: As a B2B marketing agency with a focus on Influencer Marketing, we are especially excited for this presentation from Amanda Maksymiw. In her session, Amanda will help brands learn how to leverage influencers for more effective content creation and collaborate with influencers in a way that extends beyond social media.
See You in Scottsdale!
If you’re attending B2BMX this week, we hope to see you there! If not, you can follow along online with the hashtag #B2BMX. For live updates from the conference, you can follow @TopRank, @leeodden, @azeckman and @CaitlinMBurgess on Twitter. In addition to speaking and tweeting, team members from TopRank Marketing will be live blogging sessions throughout the conference so be sure to follow the blog for more.
