B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
B2B marketers at technology firms largely expect budget allocation to increase or remain the same during 2019, and 44 percent expect to increase paid media spending, two of numerous findings in a new report from Spiceworks. MarketingProfs
Do People Actually Want Personalized Ads?
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according to new data from eMarketer that examines several recent reports. eMarketer
Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
By 2023 U.S. digital marketing is expected to grow at a 9 percent compound annual growth rate, reaching $146B, with more spend moving to the growing voice search segment, according to new Forrester report data. Marketing Dive
Study: 75% of consumers want more rewarded content like videos, surveys
75 percent of U.S. consumers want rewards for taking surveys or watching videos, with 76 percent preferring free products in return, and 74 percent liking discounts the most, according to new research of interest to digital marketers. Marketing Dive
Adobe: Mobile Is A Central Part Of Everyday Life, Study Shows
Mobile experiences play an integral role in consumer’s lives, and they generally have higher expectations for everything done via mobile, from personalized advertisements to other so-called mobile moments, according to new study data from Adobe. CMO.com
Twitter is testing a reply moderation feature for threads
Twitter has tested a feature that allows users to moderate replies to their tweets using a system allowing hidden replies, which could then only be revealed by users expressly clicking a new option to show hidden replies, according to a security researcher. The Next Web
Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low
While marketing budget growth has slowed, spending on mobile and artificial intelligence have dodged the trend, according to data from a survey co-sponsored by the American Marketing Association, Deloitte, and Duke University. AdWeek
Can Instagram’s ‘Swipe Up’ Feature Drive Sales? [Study]
Instagram Stories’ swipe-up feature has been a factor in helping influence marketers in the U.S. and U.K. drive purchases, the brightest result in a new influencer marketing study from Influencer Intelligence and Econsultancy. eMarketer
Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report
A new list of monthly topics to watch has been released by researchers at Facebook, offering a glimpse into future trends from the social media giant, and possible opportunities for digital marketers. Social Media Today
Spotify’s grand plan for podcasts is taking shape
Podcast listening has grown significantly each of the past three years, and streaming music giant Spotify has begun sharing information on its recently-announced $500M podcasting initiative, which is expected to bring in significant advertising spend. The Verge
ON THE LIGHTER SIDE:
A lighthearted look at personal branding by Marketoonist Tom Fishburne — Marketoonist
Pantone Intern Starstruck After Meeting Designer Behind Sand Dollar 13-1106 — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Ashley Zeckman / Lee Odden — How To Use Employee Appreciation To Make Your Business Better
— Heidi Cohen - Lee Odden — Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less — Demand Gen Report
- Lee Odden — 90 seconds to becoming a better writer — BlogWorks
- Lee Odden — Break Free of Boring B2B With Interactive Influencer Content [#B2BMX Session Coverage] — Content4Demand
Do you have your own favorite new content marketing or influencer marketing news items for the week?
Thanks for joining us, and we hope you will join us again next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
