Image Credit: Marketing Land
Facebook Unveils New CTA for Brand Stories
Facebook has been hot on the Stories train and shows no signs of stopping with their latest update. With their recent update to Stories, users can now send messages to brands and businesses directly from Stories ads. This change allows brands to drive more engagement with their target audience with an easier, softer CTA on the platform. Marketing Land
87% of Consumers Would Opt Out of Ad Targeting Thanks to the CCPA
The California Consumer Privacy Act (CCPA) is set to give consumers more control over their personal data starting Jan. 2020. To measure the potential impact the CCPA may have on the media and advertising industries, several studies are being conducted. The most recent studies from BritePool and Annenberg Research show that 87% of consumers would opt out of ad targeting when given the option through the CCPA, making it even harder for organizations to reach their target audience. Adweek
Quora Adds More Ad Targeting Options
Search engines are nothing without advertisers. To continue to build out their suite of digital advertising products, Quora has added not one, not two, but three new ad targeting options. Those options include keyword history targeting, gender targeting, and browser targeting. These new targeting options will no doubt help brands target important segments of Quora’s 300 million monthly users. Search Engine Land
61% of CMOs Expect a Budget Increase
According to a recent report from Gartner, 61% of CMOs expect a budget increase in 2020, even though many industries are facing uncertainty. Whether they’re experiencing slowed growth, shrinking markets, or another challenge, marketing executives remain optimistic. And according to Gartner’s report, they plan on securing a larger budget thanks to the need to master emerging marketing technologies. Marketing Dive
B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #MPB2B
As the MarketingProfs B2B Forum 2019 draws closer 16 B2B marketing experts weighed in with their top tips for optimizing marketing performance. From smart goal setting to mastering best practices, among the B2B marketers sharing insights are Ann Handley, Robert Rose, Allen Gannet, Christoper Penn, Lee Odden, and Ashley Zeckman. TopRank Marketing & MarketingProfs
Only 8% of Boomers Trust Social Ads Compared to 36% of Millennials
Social ad spend has been on the rise. However, not every audience appears to be enamored with the ad type. A recent Oracle poll, as reported by eMarketer, shows only 8% of boomers trust social advertising. If you’re target audience is a member of the Boomer generation, you may find it harder to engage with them via social ads. eMarketer
Diversity in Ads Equals More Revenue
A study by Heat proved a correlation between diversity in advertising and greater revenue and brand perception. In fact, Heat’s analysis found that brands with the highest diversity scores showed an 83% higher consumer preference and an average stock gain of 44%. However, diversity is still rare in advertising. For example, one in four people live with a disability, but Heat found only 1% of ads represent them. Marketing Dive
YouTube Adds Comment Filters
YouTube has an exciting new update this week for brands who manage YouTube channels. Starting this week, managers of YouTube channels are able to filter comments on their videos by five categories within YouTube Studio:
- Response Status
- Contains Question
- Subscriber Count
- Subscriber Status
- Member Status
This new feature is intended to help brands more easily find and respond to priority comments from their followers. Social Media Today
35% of U.S. Companies Are GDPR Compliant
Companies of all types are behind when it comes to GDPR compliance. In fact, only 28% of European firms have managed to comply with the regulation, according to a report from the Capgemini Research Institute. The report also showed that U.S. companies are the closest with 35% of companies complying. Of those that said they’ve complied with GDPR, they’ve reported improved customer trust, brand image, and employee morale. MediaPost
Google Ads Enables Reporting Across Accounts
Do you manage more than one Google Ads account? Then Google has good news for you. New this week is an update to Google’s Report Editor which allows users to create cross-account analysis for Manager Accounts. With this update, you’ll no longer need to export a report from each account to see your global performance. Search Engine Land
36% of B2B Marketers Plan to Adopt Personalized Web Content in the Next 12 Months
Personalization is top of mind for many B2B marketers, according to a survey from Episerver. When asked which new web features or functionalities they were most likely to adopt in the next 12 months, 36% of B2B marketers chose personalized web content. This ended up being the top answer, followed by an improved mobile experience. Episerver
ON THE LIGHTER SIDE:
The world’s greatest digital marketing cartoonist, Tom Fishburne, details how most brainstorming sessions go. Marketoonist
Learn how to “Travel Like a Canadian” with Sandra Oh and Air Canada. The Drum
Date Colonel Sanders. Yes, you heard us right. Play the KFC Dating Simulator! Vox
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Listen Up! The B2B Marketing Exchange Podcast is Here — Demand Gen Report
- Lee Odden — What’s Trending: And the Award Goes to… — LinkedIn Marketing Solutions Blog (client)
THAT’S ALL SHE WROTE
From a new CTA to work with on Facebook Stories to declining trust in ads to bigger marketing budgets, there were a lot of newsworthy topics to cover in digital marketing this week.
Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
