B2B Marketers Are Prioritizing Measurement and Analytics Technologies
83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts
Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts
Twitter has begun rolling out the ability to follow some 300 new curated topic lists, in the form of timeline and search prompts, with a full launch slated for November 13, the social media firm recently announced. Social Media Today
LinkedIn Finds That Digital Marketers Are Too Hasty to Try to Determine ROI
Digital marketers rarely take enough time to properly gauge campaign return on investment (ROI), according to newly-released survey data from LinkedIn (client), with 77 percent waiting a month or less for measurement, and only four percent using a period of six months or more. Adweek
Brands on Facebook Messenger get three new features to better connect with customers
Facebook recently announced that its Messenger product has received several new features to help brands connect with customers, with the addition of FAQ icebreakers, Messenger Ad account-selection options, and greater user message reply choices, among other new features. Marketing Land
AR tops list of tech that makes users view a brand as innovative, study says
Augmented reality (AR) tops even artificial intelligence (AI) when it comes to leading indicators of brand innovation, according to newly-released survey results, with 26 percent of consumers listing AR as their most important indicator, followed by AI at 19 percent, facial recognition at 18 percent, and chat-bots with six percent. Mobile Marketer
TikTok’s new SDK enables video uploads from other apps, services
Social video creation firm TikTok has released its first software-development kit (SDK) — “Share to TikTok” — aimed at making it easier for users to bring in content via third-part apps, as the company looks to drive greater adoption among digital marketers. Marketing Land
YouTube Brings Shopping Ads to Its Home Feed, Search Results for the Holiday Season
Google’s YouTube has changed how its home feed features shopping advertisements for the holiday season, with more visible ad exposure within search results, the search giant recently announced. Adweek
The FTC comes out with first user-friendly disclosure guide for influencers
The Federal Trade Commission has released a new influencer partnership disclosure guide, updating its previous version with easier-to-digest messaging on issues such as unpaid partnership disclosures, the independent government agency announced. AdAge
Get faster with the new Speed report in Search Console
Google has given webmasters and marketers alike new tools for measuring a website’s speed, with the launch of a new report in its Search Console utility that breaks down URLs into slow, moderate, or fast ratings, the search giant recently announced. Google Webmaster Central
Twitter Reveals 18 Emerging Trends That Marked U.S. Cultural Shifts Since 2016
Twitter has released a list of 18 cultural trends gathered from an analysis of billions of tweets send since 2016, showing emerging movement to areas of interest to digital marketers including well-being and everyday wonder, the firm recently announced. Adweek
ON THE LIGHTER SIDE:
A lighthearted look at whack-an-idea by Marketoonist Tom Fishburne — Marketoonist
YouTube Shares Its Top 10 TrueView for Action Direct-Response Ads for 2019 — Adweek
Mark Zuckerberg Announces All Of Facebook’s Future Decisions Will Be Made By The Cube Of Justice — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Under the Influence(r): How B2B Celebrities Can Boost Your Brand — Brandish Insights
- Lane R. Ellis — 10 Expert Tips to Help You Grow Your Small Business — Small Business Trends
- Lee Odden — AMG Newsletter – Why You Need A Marathon Mentality To Succeed — Heidi Cohen
- Lee Odden — Global Marketing Day in NYC – Meeting A Bunch Of Search Pals
- Lee Odden — What We Mean When We Talk About Influencers — Epic Presence
- Lee Odden — Must-Attend B2B Marketing Conferences for 2020 — Biznology
If you’ve found your own favorite B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.
Thank you for joining us, and we hope you’ll return again next week for more of the latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
