The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs
Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today
Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
U.S. consumer technology industry sales grew by 17 percent during the pandemic year of 2020 — its strongest performance of the past seven years — a growth rate that isn’t expected to continue during 2021 or 2022, according to recently-released forecast data. MediaPost
What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention?
47 percent of early technology adopters prefer social network side banner ads and brand promotional content, while 37 percent prefer online video ads and some 34 percent favor traditional website banner ads, according to recently-released survey data of interest to online marketers. MarketingCharts
Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash
29 percent of advertisers and agencies use Google as their top identity resolution solution, ahead of second place LiveRamp and Salesforce, according to new data from the Advertiser Perceptions ID resolution marketplace report. AdExchanger
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
The role of the primarily-positive social media platform Pinterest has undergone change during recent tumultuous times — changes that certain brands are benefiting from, as Pinterest announced fourth quarter usage gains. MediaPost
2021 Instagram Stories Benchmark Report
Brands are utilizing Instagram Stories more than ever, according to new RivalIQ report data of interest to digital marketers, detailing how retention rates are relatively flat and reach rates have fallen. RivalIQ
Consumers Want Warm And Cuddly Ads, Study Finds
Inspiration, joy, love and hope represent the top emotions that consumers are seeking in advertising, while 73 percent said that they wanted brands to feature greater diversity in campaigns during 2021, according to recently-released survey data examined by MediaPost. MediaPost
Here’s What Women Want to See from Brands in Advancing Gender Equality
More female leadership, stronger support, and more accurate portrayal in advertising are among the initiatives most wanted among brands seeking to advance the stature and representation of women, recently-released survey data shows. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at “marketing beyond cookies” by Marketoonist Tom Fishburne — Marketoonist
How Old-School Text Adventures Inspired Our Virtual Spaces — Wired
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Nick Nelson — 10 Important Lessons Small Businesses Can Learn from 2020 — Small Business Trends
- TopRank Marketing — B2B Influencer Marketing: Vorteile richtig nutzen [In German.] — Contentpepper
Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thank you for joining us for this edition of the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
