Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost
What Makes A Brand Best-in-Class on Social?
47 percent of U.S. consumers said that strong customer service made for best-in-class brand social media communication, followed audience engagement with 46 percent, transparency at 44 percent, and creating memorable content at 39 percent, according to recently-released social media survey data. MarketingCharts
Facebook is testing drastic changes to Instagram to make it more like TikTok
Facebook has begun testing changes including full-screen video and more immersive experiences for its Instagram platform, in a move aimed at bringing more entertaining and mobile-first video experiences that better compete with TikTok, the social media giant recently announced. CNBC
Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
Some 75 percent of brand marketers said that they have returned to live and in-personal experiential marketing, with 68 percent of consumers reporting participating in forms of in-person experiential marketing as of May, 2021 — up from just four percent a year earlier, according to newly-released global survey data. MediaPost
Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online
Norway has introduced regulations requiring advertisers and influencers to clearly note any retouched online photos, a potential harbinger of similar more expansive future global laws that could affect B2B marketers and influencers. Social Media Today
Instagram tests letting anyone share a link in stories
Instagram has begun a new trial that brings expanded linking capabilities via sticker taps, which could lead to eventual easier link sharing for marketers on the platform, the Facebook-owned firm recently revealed. The Verge
TikTok to roll out option to create longer videos of up to three minutes
Short-form video platform TikTok will expand the maximum length of footage shared on the popular app from 60 seconds to three minutes, creating new content opportunities for marketers, the firm recently announced, with the change expected to take place within the coming weeks. Reuters
Twitter considers letting you limit tweets to ‘trusted friends’
Twitter has tested a variety of new methods for limiting who can view content on the platform, including tweet audience categorization that could help marketers refine their messaging on Twitter for specific audiences, the firm recently revealed. The Verge
Media KPIs That Matter [ANA Study]
Efficiency is the most-used key performance indicator (KPI) in media, while outcome is seen as the most important — two of numerous findings of interest to digital marketers contained in newly-released Association of National Advertisers (ANA) survey data examining 39 top KPIs. ANA
LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
60 percent of the marketing profession is comprised of women, with the top three growing marketing job titles among women being director of growth, account strategist, and creative strategist — several findings from expansive recently-released study data from LinkedIn (client) of interest to online marketers. Social Media Today
ON THE LIGHTER SIDE:
A lighthearted look at the “The 7 Deadly Sins of Innovation” by Marketoonist Tom Fishburne — Marketoonist
Americans Eagerly Check To See If They Got Any Emails Today — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- TopRank Marketing — 17 Best Examples of B2B Influencer Marketing Campaigns — Audiense
- Lee Odden — 60 Best Marketing Quotes to Boost Your Business — Quoteistan
Have you found your own vital B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.
Thank you for joining us for this week’s TopRank Marketing B2B marketing news, and we hope that you’ll come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
