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B2B Marketing

Google drops price for Urchin On Demand

Posted on May 4th, 2005
Written by Lee Odden
In this article

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    Urchin On Demand Price Drop – Price reduction from $495 to $199/mo.

    Specific benefits of Urchin On Demand:

    • Better Intelligence: Urchin helps site owners and advertisers understand how visitors find, navigate and convert on their websites.
    • Higher Conversions: Urchin tracks visitors from all online sources including search engines, natural links, and any variety of paid advertising campaigns such as paid banners, keywords, emails, etc.
    • Actionable Data: The service provides many reports designed to help users visualize their data and take quick action including: Funnel Analysis, Website Overlays, GeoTargeting, Ecommerce Reporting, Campaign Comparisons, Keywords Suggestion Tools, etc. – via

    SERoundtable

    Interestingly I had just traded emails last week with Barry from SERoundtable and Brett Crosby of Urchin about Urchin’s conversion tracking abilities. We’re looking forward to implementation, particularly with the new pricing model.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

    B2B Marketing

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