Well, here’s the first big announcement during ad:tech Chicago, Drew Ianni was appointed Chair, Programming.
ad:tech Executive Chair Susan Bratton, who oversaw the production of ad:tech Chicago comments: “Drew and I have been friends and colleagues for years, and I‚Äôm proud to announce him as my successor,” said Susan Bratton, CEO of Cendara, Inc. and new ad:tech advisory board Chair Emeritus. “I am excited to see him continue to grow ad:tech as a premium brand.”.
Ianni has a pretty extensive backround reaching back to 1995 with CKS and most recently with Sheridan Square Partners.
Hopefully I will get a chance to meet Drew and get his take on the future of ad:tech and interactive marketing in general.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
