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Jason Falls Interview: Waking Up the PR Industry to Social Media

Posted on Sep 21st, 2008
Written by Lee Odden
  • Blog
  • B2B Marketing
  • Jason Falls Interview: Waking Up the PR Industry to Social Media
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

    Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.

    [googlevideo]http://video.google.com/videoplay?docid=-1584896019605948009[/googlevideo]

    As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.