Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.
This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.
[googlevideo]http://video.google.com/videoplay?docid=-7593148891752653939[/googlevideo]
You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.
We shot this video on top of the Maker’s Mark RV parked in the Blog World Exhibit hall and you’ll have to forgive my sad camera movement technique. I think it’s time to invest in “real” video equipment, something that’s long overdue since we’ve been shooting interviews at confernces since 2006.
