Intersection of Search and Social Media AdWeekMedia Connect

Posted on Jul 22nd, 2009

Written by Lee Odden

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B2B Marketing
Intersection of Search and Social Media AdWeekMedia Connect

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This afternoon I did a live chat with AdWeekMedia Connect, a social network for the ad agency set on the intersection of search and social media. Embedded below is the recorded chat stream:

<a href="http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=3cc0131c6c" >Lee Odden Chat</a>

Here are a few resources on the topic:

Mashable: Social Media and SEO: 5 Essential Steps to Success
IAB: Social Advertising Best Practices
Forrester: Interactive Marketing to Hit $55B by 2014
VentureBeat: Five rules of thumb for social media advertising
eMarketer: SocNet Ad Spend to Hit Stride in 2010
Wired: Is Social Advertising an Oxymoron?
Knowledge Networks: Social Media Generates Hype; Fails to Deliver Marketing Punch
Rohit Bhargava: 5 Rules of Social Media Optimization (SMO)

At the upcoming Search Engine Strategies conference, there are two events related to this topic worth noting: ClickZ Video Social SES and a workshop specifically about integrating Social Media & SEO

ClickZ Video Social SES

http://bit.ly/clickzsocialv

SES workshop: Social Media & SEO

http://bit.ly/seosocia

About the author

Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

B2B Marketing Search Marketing Social Media Marketing

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