These are exciting times in the world of Content Marketing. And while the pace of change due to GenAI technology and digital consumer behaviors is faster than ever, what remains the same is the value of marketing practitioners connecting, sharing and networking together in the real world. That’s why we’re excited about the upcoming Content Marketing World conference in San Diego next week.
Marketers from all over the world will make the pilgrimage to CMWorld featuring over 100 speakers giving workshops, keynotes, breakout sessions and numerous opportunities for networking, connecting and learning all about the craft and strategy that goes into successful content marketing. From social media to SEO to analytics to influencer marketing – pretty much every base will be covered during this highlight event of the year.
A longstanding tradition for TopRank Marketing’s Blog is to review the CMWorld speakers and share a list of content marketing experts to follow. The following list of pros represent a cornucopia of knowledge on all things related to content marketing. They create content about content marketing or marketing themselves, share that content and have attracted an audience that engages with that content.
Be sure to review this list and connect with these speakers on LinkedIn or in person if you will be attending this year’s event.
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Stephanie Stahl Managing Director, CMI/IMI portfolios, Informa Connect /in/stephaniebstahl/ Speaking: Opening Remarks |
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Ann Handley Wall Street Journal bestselling author, keynote speaker and Chief Content Officer at MarketingProfs /in/annhandley/ Speaking: Keynote |
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Robert Rose Chief Strategy Advisor at Content Marketing Institute and Chief Strategy Officer at The Content Advisory /in/robrose/ Speaking: The TL;DR Content Marketing Strategy Workshop & The Spark of Wisdom In Content Marketing Keynote |
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Andy Crestodina Co-Founder and CMO at Orbit Media /in/andycrestodina/ Speaking: Deep Dive Workshop: GA4 Level-Up! The Hands-on Analytics Workshop for Content Marketers |
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Shafqat Islam President at Optimizely & CEO aet Welcome /in/shafqat/ Speaking: The Keys to Trimming Down Content-Bloated Websites |
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Amanda Natividad VP Marketing at SparkToro /in/amandanat/ Speaking: The Art of Zero-Click Content: Getting Customers Without Clicks |
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AJ Wilcox Founder of B2BLinked and Host of the LinkedIn Ads Show Podcast /in/wilcoxaj/ Speaking: Advanced LinkedIn Ads: Double Your ROI in 3 Simple Steps |
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Michael Brenner VP of Content at Workday /in/michaelbrenner/ Speaking: Deep Dive Workshop: Document Your Content Strategy |
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Amber Naslund Enterprise Sales & Customer Success Leader at LinkedIn /in/ambernaslund/ Speaking: The Art of Authentic Influence: Creating Thought Leadership That Doesn’t Suck |
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Joe Lazer Head of Content at A.Team /in/joe-lazer-lazauskas-8b442026/ Speaking: The Storytelling Economy: Why Storytellers Will Win the New World of Work |
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Michael King Founder and CEO of iPullRank /in/michaelkingphilly/ Speaking: Core Concept Workshop: SEO Strategies for Beginners: Outshining AI with Information Gain |
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A. Lee Judge Co-Founder and CMO at Content Monsta /in/aleejudge/ Speaking: Remote Video Production: Fast and From Anywhere |
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David Fortino General Manager at NetLine /in/davidfortino/ Speaking: How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves |
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Pam Didner B2B Marketing Consultant, Keynote Speaker and Founder at Relentless Pursuit /in/pamdidner/ Speaking: Core Concept Workshop: Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning |
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Mariah Obiedzinski Tang AVP of Content Marketing at Stamats /in/mariahobie/ Speaking: Content Upskill: Create Content that Resonates with Underrepresented Communities |
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Juntae DeLane Founder and Chief Strategist at Digital DeLane /in/juntaedelane/ Speaking: Amplify Your Brand: Harnessing the Power of Podcasting for Marketing Success |
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Bernie Borges Vice President Global Content Marketing at iQor /in/bernieborges/ Speaking: The B2B Marketer’s Secret Weapon is Content That Closes Deals |
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Ahava Leibtag President at Aha Media Group /in/ahavaleibtag/ Speaking: Healthcare Masterclass: Build a sustainable healthcare content marketing strategy in 2025 and beyond |
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Michelle Ngome Founder & President at African American Marketing Association and Outreach Director at Goldman Sachs /in/mngome/ Speaking: Building a Community Through Thought Leadership |
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R. Ethan Braden Vice President, Chief Marketing and Communications Officer at Texas A&M University /in/robertethanbraden/ Speaking: Does Your Brand Really Matter? A lesson from the most crowded of spaces, Higher Education. |
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Ruth Carter, Esq. Of Counsel Attorney at VENJURIS and Evil Genius at Geek Law Firm /in/ruthcarter/ Speaking: You’re a Marketer, Not a Lawyer, But Here’s What You Need to Know about AI |
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Michael Weiss Senior Vice President Sales and Marketing at MEDL /in/mpweiss/ Speaking: How To Make Your Leadership Team Superstars |
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Michael Barber Head of Global Marketing at Grow Schools /in/michaeljamesbarber/ Speaking: From the Beginning: What I Should Have Known from the Start |
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Michele Linn Founder at Mantis Research /in/michelelinn/ Speaking: 3 Keys for Telling Compelling Content Stories with Surveys |
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Ashley Guttuso Senior Product Marketer, Team Lead at Prompt Therapy Solutions Inc /in/ashleyguttuso/ Speaking: The Biggest Mistakes Email Marketers Make (And How to Fix Them) |
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Zontee Hou Managing Director at Convince & Convert /in/zonteehou/ Speaking: Data-Driven Strategy: Build Your Competitive Advantage by Knowing Your Customers Better Than Your Competition |
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Brian Piper Director of Content Strategy and Assessment at University of Rochester /in/brianwpiper/ Speaking: Core Concept Workshop: Measure the Impact and Value of Your Search Optimization |
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Mark Bornstein VP of Marketing and Chief Webinerd at ON24 /in/markbornstein/ Speaking: New innovations for content repurposing that will blow your mind…and double your ROI |
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Lucia Rahilly Global Editorial Director & Deputy Publisher at McKinsey & Company /in/luciarahilly/ Speaking: Professional Services Masterclass: Beyond Thought Leadership: Reimagining McKinsey’s 60-year-old publishing legacy |
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Lane Scott Jones Director of Content at Zapier /in/lanescottjones/ Speaking: AI Demystified: Practical Steps to Empower Your Team Today |
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Analisa Goodin CEO at Catch+Release /in/analisagoodin/ Speaking: License the Internet: The Future of Marketing Campaigns |
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Amy Higgins Director, Content Strategy at Cloudflare /in/amywhiggins/ Speaking: Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind |
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Nick Walsh Social Media Marketing at Hulu /in/nickwalsh13/ Speaking: Behind the Screens: How Hulu Masters Entertainment and Engagement on Social |
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Phyllis Davidson VP, Principal Analyst at Forrester /in/davidsonphyllis/ Speaking: Looking Back to See Ahead: Understanding What Content is Actually Engaging Your Audiences |
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Jenn VandeZande Head of Digital Engagement Strategy at SAP Customer Experience /in/jennvandezande/ Speaking: Content to Demand: Building a Powerhouse B2B Lead Gen Content Hub |
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Debbie Friez Associate Director, Influencer & Social Media at TopRank Marketing /in/dfriez/ Speaking: The Influencer Marketing Dream Team |
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Craig Coffey Content Strategy and Marketing Manager, Brightlayer at Eaton /in/b2bincle/ Speaking: The Insights & Metrics that Matter: Speak the language of the CMO |
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Allan Stormon VP Marketing at Ceros /in/allanstormon/ Speaking: Creating Standout Content: Moving Beyond the Status Quo to Drive Brand Impact |
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Jonathan Riemer Director of Global Content Experience & Senior Writer at ServiceNow /in/jonathanriemer/ Speaking: The high stakes of B2B content strategy |
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Matt Krebsbach Senior Vice President, Thought Leadership & Brand Awareness at Acquia /in/mattkrebsbach/ Speaking: Simplify or Perish: Radical Prioritization as a Strategy to Maximize Content Value and Drive ROI |
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Shannon Doubleday Director of Content Marketing at Hilton /in/shannondoubleday/ Speaking: Do less, say more: Calming content chaos by establishing content as a strategic function of your business |
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Jacqueline Baxter Director, Experience Design & Content Strategy at Sitecore /in/jacqueline-baxter/ Speaking: Get in y’all, we’re going content auditing |
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Megan Schmidt Executive Director, Marketing Process, Policy & Operational Excellence at Novartis /in/meganbouffardschmidt/ Speaking: Content the Right Way – Navigating Today’s Engagement Landscape Ethically |
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Melissa Leu Senior Director, Content Strategy at Salesforce /in/melissaleu/ Speaking: How I Failed My Way to Winning Content Marketing Project Of the Year |
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Monica Norton VP of Communications & Content at Nextiva /in/monica-noordam-norton-2614494/ Speaking: Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind |
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Maya Guice Director of Strategy at BRC Imagination Arts /in/mayaguice/ Speaking: Mastering Expectations: How to Win Your Most Discerning Customers |
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Amanda Wise Prinicipal Product Marketing Manager at SAS /in/amandalwise/ Speaking: Confessions of a Marketing Baddie: Taking Over for the ’99 and 2000s – An Individual Contributor’s Guide to Influencing the Influential at Your Company |
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Bria Bell Senior Marketing Strategy Associate at JPMorgan Chase & Co /in/briabell/ Speaking: From Blended-In to Boldly Seen: The Secrets to Becoming Your Own Career Champion |
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Taylor Moore Senior Social Media Manager at San Diego Zoo Wildlife Alliance /in/taylormoore24/ Speaking: Marketing to Gen Z: Lessons Learned from the Real World |
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Emily Triplett Lentz Senior Manager, Content & Brand at Calendly /in/emilytriplettlentz/ Speaking: AI Demystified: Practical Steps to Empower Your Team Today |
Congratulations to all of the content marketing smarties that made our list of Content Marketing World Influencers to follow in 2024 (and beyond). The collective wisdom of this group and all of the speakers at this year’s CMWorld conference is an essential resource for any marketer that wants to create better content experiences to advance business goals.
Influencer Marketing is increasingly a necessary part of the content marketing mix and what better way to create a great content experience for your customers than with a dream team of the most respected and trusted influencers in your industry!
To learn how to find and engage the best influencers for your business, be sure to check out our own Debbie Friez on Wednesday, October 23rd at the Content Marketing World conference in San Diego where she will be presenting a can’t miss session, The Influencer Marketing Dream Team.
