TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the event through our famous Speaker Ebooks and Interactive Microsites to liveblogging sessions in real time, we’ve had speakers at every CMWorld conference since the very first event in 2011.
Content Marketing is central to the DNA of the important work our team has been doing for many of the top B2B brands over the past 21 years so the CMWorld event has been an important resource for gaining knowledge, sharing knowledge, connecting with current clients and forging new relationships with B2B brands that want to elevate their content marketing game.
In 2024, we’ll be engaged with the conference in numerous ways including our own Debbie Friez speaking on Wed Oct 23rd at 3:00pm about The Influencer Marketing Dream Team and being recognized for winning the 2024 Content Marketing Award for Best Use of Influencer Marketing for our work with Sprinklr on their Socialverse campaign.
Together, the team will continue the tradition of sharing knowledge, connecting with current and future clients as well as tapping into the smartest minds in the world of content.
So what sessions are we looking forward to? For the best insights into what top B2B brands are doing in the world of content, why not tap into what those B2B marketers are sharing at CMWorld? Below we’ve assembled a list of some of the B2B focused sessions by brand marketers that we’re looking forward to at this year’s Content Marketing World conference.
Monday, October 21 | 10:45am – 12:15pm
Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind
Speakers: Amy Higgins (Cloudflare), Monica Norton (Nextiva)
Location: Room 29AB
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Tuesday, October 22 | 8:25am – 8:40am
The Spark of Wisdom In Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Tuesday, October 22 | 9:05am – 9:30am
Keynote – The Rise of the Writer
Speaker: Ann Handley (MarketingProfs)
Location: CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Tuesday, October 22 | 10:00am – 10:10am
3 Keys for Telling Compelling Content Stories with Surveys
Speakers: Michele Linn (Mantis Research), Tony Cheevers (Researchscape International)
Location: Expo Hall Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Tech Talk
Track: Tech Talks
Tuesday, October 22 | 10:20am – 11:00am
Building a Community Through Thought Leadership
Speaker: Michelle Ngome (African American Marketing Association)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Teams & Culture
Tuesday, October 22 | 12:00pm – 12:30pm
How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves
Speakers: Josh Baez (NetLine), David Fortino (NetLine)
Location: Room 29CD
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Partner Solution Sessions
Tuesday, October 22 | 2:10pm – 2:50pm
The high stakes of B2B content strategy
Speakers: David Claffey (ServiceNow), Jonathan Riemer (ServiceNow)
Location: Room 30AB
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Wednesday, October 23 | 8:25am – 8:55am
How I Failed My Way to Winning Content Marketing Project Of the Year
Speaker: Melissa Leu (Salesforce)
Location: CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Session Type: Keynote
Wednesday, October 23 | 10:10am – 10:50am
Curb your content – Building a global content strategy in the age of generative AI
Speakers: Ken Garcia (AWS), Royna Sharifi (AWS)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Wednesday, October 23 | 10:10am – 10:50am
Speaker: Amanda Wise (SAS)
Location: Room 31C
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Wednesday, October 23 | 11:00am – 11:40am
From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming
Speakers: Emily Baker (General Motors Financial), Brian Hale (General Motors Financial), Scooter Hendon (General Motors Financial)
Location: Sails Pavilion
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
Wednesday, October 23 | 11:50am – 12:30pm
From Vision to Velocity: Adobe’s Secret to Crafting Compelling Narratives at Scale
Speakers: Geena St. Andrew (Adobe), Lena Dibble (Adobe)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Wednesday, October 23 | 2:10pm – 2:50pm
Building a Better Buyer’s Journey: How to Create Content Your Customers Can’t Resist
Speaker: Ali Orlando Wert (Consultant & Strategist, Ali Wert Marketing)
Location: Sails Pavilion
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
Wednesday, October 23 | 3:00pm – 3:40pm
The Art of Authentic Influence: Creating Thought Leadership That Doesn’t Suck
Speaker: Amber Naslund (LinkedIn)
Location: Room 30DE
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Of course what better way to top off the event than with wisdom from our own Debbie Friez who will be presenting on …….
Wednesday, October 23 | 3:00pm – 3:40pm
The Influencer Marketing Dream Team
Speaker: Debbie Friez (TopRank Marketing)
Location: Room 31C
Pass Type: All Access, Main Conference, Main Conference Plus, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
We’re excited to connect with like-minded B2B marketers who love all things content marketing and hope to see you at some of the sessions above.
Be sure to connect with Donna Robinson, Debbie Friez, or me online or at the event.
