Back in 2010, B2B marketing was all about white papers, webinars, and figuring out how to make Twitter work for lead gen. Content marketing was just gaining momentum, marketing automation was a shiny new toy, and proving ROI meant wrestling with spreadsheets. It was also the year we first published the Women Who Rock in Marketing list.
Fifteen years later with our focus on B2B, marketing has certainly changed. Strategy is smarter, tech, especially AI, is more powerful and the need for creativity is stronger than ever. Through it all, women have been driving a lot of that change by leading teams, building brands, and breaking barriers.
So, why would I publish a list of top women in marketing over 13 years? Back in 2010 I was included on a list of social media marketing pros and there weren’t any women on it, which I thought was strange. So I made my own list of women who “rocked” at social media marketing. Then, each year for 12 more years we published lists to recognize women marketing as part of TopRank Marketing’s mission to elevate the B2B marketing industry and shine a light on talent.
This 2025 edition of Women Who Rock in B2B Marketing is a celebration of women that are passionate about the craft, impactful in their work and as leaders, and respected by peers. We reached out to honorees from the past 13 annual lists and invited nominations, resulting in an impressive group of nominees from brands that include AT&T, Atlassian, Cisco, F5, IBM, LinkedIn, NVIDIA, PTC, Qualcomm, SAP, Zillow and more.
As we close out Women’s History Month, here is a list of 24 women in B2B marketing to follow, learn from and be inspired by:
Carrie Palin, Chief Marketing Officer at Cisco
“I nominate Carrie or her spirit and unwavering commitment to giving our customers the best resources and for her leadership.”
Nominated by Jennifer Baier Anaya, Senior Vice President Global Marketing at Ingram Micro. WWRM 2020
Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian
“She doesn’t just tell people about the value of great thought leadership… She shows it. Show don’t tell is a cornerstone of great content of all kinds, thought leadership and otherwise!”
Nominated by Ann Handley, Chief Content Officer at MarketingProfs. WWRM 2011
Kathleen Booth, SVP Marketing & Growth at Pavilion
“After first meeting Kathleen in 2019, I’ve watched her advocacy for the best in B2B marketing create meaningful impact everywhere she leads including her current role leading marketing at a member community of 10,000+ go-to-market leaders. Her innovative, community-driven strategies have significantly enhanced member engagement and growth. Kathleen’s leadership exemplifies the power of authentic, customer-centric marketing that is so needed in today’s world of B2B marketing.”
Nominated by Lee Odden
Tasasha Tell, Product Development Manager at AT&T
“Tasasha is a savvy marketer who heads the development and GTM strategy voice and collaboration products for AT&T. She draws on her strong digital marketing background to support sales funnel and promotions and also holds responsibility for revenue forecasting across the call center, retail, digital and direct seller channels. Fun fact…Tasasha started out as my intern way back in 1999!!o”
Nominated by Carla Johnson, Innovation Architect, Author, Global Keynote Speaker at RE:Think Labs. WWRM 2017
Nisha Ramachandaran, Sr. Director of Automation & AI Programs at NVIDIA
“Recently promoted to Sr. Director of Automation & AI Programs at NVIDIA NIsha has been a key driver in our AI Strategy. Nisha leads a comprehensive CRM strategy across enterprise, developer, and consumer segments, including China. She has led multiple Marketing AI initiatives, boosting adoption across teams and revamping our capabilities with new platforms and a re-architected enterprise system for scalable personalized emails. As a marketing innovation pioneer, Nisha has transformed workflows with our recommender model and Gen AI content generation tool, establishing new efficiency standards. Her deployment of AI-driven automation in Marketo has significantly cut program creation times, while her leadership in global lead scoring and real-time data normalization ensures our data remains actionable.”
Nominated by LaSandra Brill, VP, Global Digital Marketing at NVIDIA. WWRM 2012
Melinda Hansell, Sr. Director, Digital Marketing at F5
“Melinda is the Sr. Director Web Experience at F5, Inc. She is known widely as an effective and empathetic leader who champions diversity and excellence. During her tenure at F5, she transformed the company’s digital presence by spearheading customer-focused web innovations, expanding global reach with support for eight languages, establishing consistent UX and accessibility standards, and fostering a culture where decisions are firmly rooted in data and evidence.”
Nominated by Nominated by Kristy Morrison, Director, Digital Marketing, F5. WWRM 2013
Jane Serra, VP Growth Marketing at Daxtra Technologies
“While I’ve only been connected to Jane since the end of 2023, I’ve watched her contribute so much to the B2B marketing industry as publisher of the Women in B2B Marketing Podcast, which celebrated its 100th episode recently. Not only does Jane bring substance and style to the marketing advice she and guests share on the podcast, she does so with positivity – something the world needs more of right now.”
Nominated by Lee Odden
Amie Cangelosi, Marketing Director at Content Marketing Institute | Informa Connect
“Amie is the head of marketing for the Martech portfolio here at Informa, which includes CMI. Besides being a great marketer, she runs our mentorship program for the content marketing community and has helped create so many powerful connections and career growth opportunities.”
Nominated by Stephanie Stahl, Managing Director, CMI/IMI portfolios, Informa Connect. WWRM 2018
Julie Roehm, Chief Marketing Officer at Convergint
“I’ve known Julie for many years and in addition to both serving on the Advisory Council for the Digital Marketing Institute, her career evolution as a Chief Marketing Officer has impacted so many well-known brands. She’s also generous in sharing her insights with peers and here on LinkedIn.”
Nominated by Lee Odden
Chia Turner, Director of Marketing at Base
“Chia Turner is the Director of Marketing at Base.ai where she is responsible for core areas of marketing, including demand gen, corp comms, and customer marketing. Chia developed her marketing skills a great deal while she was at Marketo. She learned all things demand gen and also customer marketing. She has since held roles at Gympass and Planful. Chia is a quick study and very much a self-starter. She is curious and equally methodical with her demand-gen approaches. It is a rare combination that makes her a marketer who cuts through noise and delivers impactful results.”
Nominated by Heidi Bullock, Chief Marketing Officer at Tealium. WWRM 2017
Haley Pierce, Senior GTM Lead, The B2B Institute at LinkedIn
“Haley is key to propelling our B2B Institute to global prominence. Her strategic brilliance has made the B2B Institute shine at Adweek, Dreamforce, INBOUND and beyond. She orchestrates multi-channel content strategies that deliver outsized results—our growing memorability, visibility, and reach under her leadership speaks volumes. Beyond these remarkable accomplishments, Haley lifts everyone around her with genuine warmth and inclusivity. Her leadership on projects like our B2B Edge Cases showcases the transformation and stories of B2B businesses as they grow their brands. Our latest launch of B2B Contrarian Trends dinners with Haley running point was a wonderful experience for our guests—both memorable and creative. In every aspect of her work, Haley embodies a 10x mindset, consistently pushing boundaries while creating an environment where everyone feels valued and heard.”
Nominated by Ty Heath, Director of Market Engagement & Co-Founder, The B2B Institute at LinkedIn. WWRM 2018
Brandi Boatner, Global Influencer Marketing at IBM
“Influencer Marketing for B2B is a hot topic right now, but Brandi has worked with business influencers since at least 2012. Her leadership as Global Influencer Marketing at IBM Corporate Affairs and newly elected President of the New York Women in Communications (NY WICI) where she leads with an emphasis on a mutual exchange of support, emotional investment, care, and love.”
Nominated by Lee Odden
Angela Tanamachi, Sr. Director, Events and Partner Marketing at AuditBoard
“Angela is an inspiring leader who has helped raise AuditBoard’s brand awareness and demand generation efforts through a world class event strategy. In particular Angela’s “golden touch” on our marquee event Audit & Beyond has cultivated a unique, raving-fan community and one of the most special customer conferences I have seen in my career. The future is bright with Angela guiding us!”
Nominated by April Crichlow, Chief Marketing Officer at AuditBoard. WWRM 2021
Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience
“After being introduced to Jenn through Ursula Ringham at SAP, we clicked immediately. Jenn is a brilliant and award-winning Editor in Chief for The Future of Commerce, a non-branded SAP website where she achieves impressive brand and demand goals through purposeful thought leadership content that is optimized for findability and meaningful impact.”
Nominated by Lee Odden
Alina Vandenberghe, Co-founder & co-CEO at Chili Piper
“She has all the right values, shares her journey, helps others massively – and recently started her own small conference. And she is a mother of two kids, who she takes with her to some of the events and awards, and I think this is also a beautiful example of how to blend all parts of your life to thrive. ”
Nominated by Olga Andrienko, VP of Marketing Ops at Semrush. WWRM 2018
Catherine Kniker, Chief Strategy, Marketing, and Sustainability Officer at PTC
“Catherine is not a traditional marketer but took over the CMO role based on her proven track record at PTC. After a few conversations with her, she has a very forward looking approach to marketing and marketing innovation. And she brings her breadth of experience in other areas of the business to the CMO role making her a stronger CMO.”
Nominated by Kim Salem-Jackson, Executive Vice President and Chief Marketing Officer at Akamai. WWRM 2019
Carmen True, Vice President of Compute Marketing at Qualcomm
“Carmen is revolutionizing B2B marketing at Qualcomm with data-driven, personalized strategies for the PC business. She oversees consumer, commercial and channel marketing and her visionary leadership and use of advanced digital tools has transformed the company’s marketing approach. Carmen also is a passionate advocate for women and workplace development.”
Nominated by Liz Philips, Director of Marketing Qualcomm. WWRM 2013
Bernice Brennan, VP of Growth at Boulevard
“Bernice has built the demand gen function at Boulevard from the ground up, and now responsible for all revenue-generating marketing functions that have contributed to a 50% YoY revenue increase since Bernice joined in 2019. She’s also a strong supporter of her team, passionate about ensuring they have the resources they need to be successful.”
Nominated by Lucy Zarlengo, Chief Marketing Officer at Employ. WWRM 2017
Kira Mondrus, SVP Global Marketing at Tricentis
“I’ve worked on and off with Kira since 2008 as she’s either lead marketing or played a leading role in helping companies transform marketing into a strategic player across the organization achieving major milestones along the way. I’ve enjoyed watching her evolve as her buyers and customers have. She’s also one of the few marketing leaders I know who naturally sees the big picture for how the products and brands she works for fit into the bigger picture of its customers’ business objectives. She also shares her expertise to mentor other marketers and serves on boards.”
Nominated by Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions. WWRM 2018
Christine Otts, Director Global Partner Programs & Demand Acceleration at Cisco
“Christine’s 25-year career in partner marketing is marked by innovation and relationship-building. Under her leadership, Cisco Global SMB & Partner Marketing won the 2025 B2BMX Killer Content Award in Channel Partner Marketing, a testament to her impact and excellence in B2B.”
Nominated by Luxy Thuraisingam, Vice President, Global SMB & Partner Marketing Cisco. WWRM 2021
Holly Romano, Head of Agent Marketing at Zillow
“Holly is a dynamic force in B2B marketing whose strategic vision and relentless creativity have transformed the way Zillow connects with and empowers our agent community. Her innovative approach is setting new standards and driving impactful results across the real estate industry. As a B2B marketer, she rocks!”
Nominated by Beverly Jackson, Vice President of Brand and Product Marketing at Zillow. WWRM 2014
Tracy Niehaus, Vice President Marketing at Swisslog Global
“Tracy is a rare B2B marketing leader who excels at strategy and execution. I interviewed her for my podcast, and she showed me the ABM methodology she developed that complemented her event strategy, driving real sales impact. Known for her ability to rally global teams, Tracy leads with clarity, purpose, and a relentless drive to deliver results. She is simply awesome.”
Nominated by Pam Didner, Consultant, Keynote Speaker at Relentless Pursuit. WWRM 2021
Erin Jacobs, Senior Director, Global Integrated Marketing • Marketing Plans • Demand Generation at F5
“Erin runs the Integrated Marketing team within Corporate Marketing at F5.com. As the Sr. Director, Integrated Marketing, Erin creates dynamic, effective, and impactful go-to-market initiatives that drive our business and customers forward, together. She is a dynamic leader known for empowering and championing her team helping them to excel with an eagle-eye focus on the business. Her global execution paired with her deep knowledge and market expertise make her an absolute powerhouse in the application security market space.”
Nominated by Kristy Morrison, Director, Digital Marketing, F5. WWRM 2013
Margot Koehler, Senior Director, Global Brand Marketing at Toast
“Thriving in B2B means thinking about things differently — especially around breaking the MQL addiction we all have. Based on what I see from the outside — what Margot shares on social and the way she talks about things — she’s a believer in & a leader of the hard & necessary brand work that’s so desperately needed in 2025 and beyond. Margot’s focus on brand and data-based narratives/storytelling is exactly what B2B brands should be doing right now.”
Nominated by Ann Handley, Chief Content Officer at MarketingProfs. WWRM 2011
A HUGE THANK YOU to the generous women who took the time to nominate these champions of B2B marketing!
The B2B marketing world is evolving rapidly and these are interesting times to say the least. Many marketers are feeling overwhelmed and there is a growing uncertainty about the business environment. Sharing good news about great work is something we can all benefit from right now. I invite you to follow each of these B2B marketing leaders to learn, engage and be inspired.
We’ll be launching the new Beyond B2B Marketing podcast soon. Which of these B2B marketing pros would you like to see as a guest? Share this post on LinkedIn and tag your suggestions.
