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B2B Marketing Blog
TopRank Marketing shares B2B marketing insights, news, trends, expert interviews, events & much more on our award-winning B2B marketing blog.
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![Planning for Change: How to Set Your 2021 Marketing Budget](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57866/2021MarketingBudgetsImage600w-618x411-c.jpg)
![How to Optimize Original B2B Research Content For Credibility and Impact](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57864/optimize-research-impact-618x411-c.jpg)
![B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57856/2020August14BMarketingChartsChart600w-618x411-c.png)
![A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57854/DayInTheLifeImageA600w-618x411-c.jpg)
![Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57831/20PollDataInsightsImageA600w-1251x528-c.jpg)
![How to Nurture B2B Influencer Relationships During the Pandemic](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57828/NurturingInfluencersImageB600w-618x411-c.jpg)
![In Search of Trust: How Authentic Content Drives Customer Experience](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57825/trust-authentic-content-cx-618x411-c.jpg)
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![For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57813/engine-b2b-influence-always-on-618x411-c.jpg)
![6 New Rules for B2B Marketing in the COVID-19 Era](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57821/b2b-marketing-rules-covid19-1251x528-c.jpg)
![20 B2B Influencer Marketing Pros to Follow from Top Brands](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57811/20-brand-b2b-influencer-marketing-pros2-618x411-c.jpg)
![B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57785/2020July31CEIRChart600w-618x411-c.png)
![Boosting and Deepening Engagement through Empathy in B2B Marketing](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57781/BoostingEngagementWithEmpathyImageA600w-618x411-c.jpg)
![5 Unheralded SEO Tools for Content Marketers](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57774/5SEOToolsImageA600w-618x411-c.jpg)
The best B2B marketing blog (so we've been told)
As the only blog to be named the #1 content marketing blog three times by Content Marketing Institute, the TopRank Marketing blog has also been ranked as one of the influential blogs by Ad Age, Edelman’s Social Media Index and more; and has been cited by the Wall Street Journal, The New York Times, Forbes, The Economist and featured in many marketing books.
Started by TopRank Marketing’s CEO Lee Odden in 2003, the blog has covered B2B content marketing for the past two decades – and we have the 3,500+ blog posts to prove it. Lee was a pioneer in SEO and B2B content marketing, and has carried that legacy throughout every aspect of the agency. Our team is on a mission to elevate B2B marketing through our solutions, conversations & contributions to the craft of content marketing!