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B2B Marketing Blog
TopRank Marketing shares B2B marketing insights, news, trends, expert interviews, events & much more on our award-winning B2B marketing blog.
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![B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57513/B2BMythBustersB600w-618x411-c.jpg)
![Four Ways to Optimize the Marketing Performance of a B2B Influencer Program](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57509/optimize-b2b-influence-618x411-c.jpg)
![B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57505/2020May1SproutSocialChart600w-618x411-c.png)
![5 Examples of Effective B2B Content Marketing in Times of Crisis](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57498/5B2BExamplesImage600w-618x411-c.jpg)
![Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57496/DigitalAssetManagementImage600w-618x411-c.jpg)
![Break Free B2B Marketing: Oracle’s Kelvin Gee on Winning with Enterprise ABM](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57494/tr-breakfree-blog-gee-1251x528-c.jpg)
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![B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57488/2020April24MarketingChartsChart600w-618x411-c.png)
![Should B2B Marketers Embrace Ephemeral Content?](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57486/ImageA600w-2-618x411-c.jpg)
![How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57483/B2BInfluencersEventBenefitsA600w-618x411-c.jpg)
![Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57481/TRM_Break_Free_Blog_Sruthi-618x411-c.jpg)
![B2C vs. B2B Influencer Marketing – What’s the Difference?](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57478/b2c-b2b-influencer-marketing-618x411-c.jpg)
![Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57474/2020April17MarketingChartsChart600w-1251x528-c.png)
![What B2B Marketers Need to Know about Optimizing Content with Video Analytics](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57472/VideoAnalyticsForB2BImage600w-618x411-c.jpg)
![SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57464/WhySEOIsImportantInB2BImageB600w-618x411-c.jpg)
![Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57462/10-content-promotion-tactics-618x411-c.jpg)
![Digital Marketing News: Micro-Influencers See Rising Engagement, Marketers Turn to SEO During Crisis, YouTube Launches Shorts, & 4 New Pandemic Marketing Reports](https://www.toprankmarketing.com/wp-content/uploads/fly-images/57456/2020April10MarketingChartsChart600w-618x411-c.png)
The best B2B marketing blog (so we've been told)
As the only blog to be named the #1 content marketing blog three times by Content Marketing Institute, the TopRank Marketing blog has also been ranked as one of the influential blogs by Ad Age, Edelman’s Social Media Index and more; and has been cited by the Wall Street Journal, The New York Times, Forbes, The Economist and featured in many marketing books.
Started by TopRank Marketing’s CEO Lee Odden in 2003, the blog has covered B2B content marketing for the past two decades – and we have the 3,500+ blog posts to prove it. Lee was a pioneer in SEO and B2B content marketing, and has carried that legacy throughout every aspect of the agency. Our team is on a mission to elevate B2B marketing through our solutions, conversations & contributions to the craft of content marketing!