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B2B Marketing Blog
TopRank Marketing shares B2B marketing insights, news, trends, expert interviews, events & much more on our award-winning B2B marketing blog.
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![Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60966/2023-november-24-news-featured-image-1248w-618x411-c.png)
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![Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60945/2023-november-17-news-featured-image-1248w-618x411-c.png)
![12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60940/trends-predictions-featured-imageB-1248w-618x411-c.jpg)
![Why Content Marketing Is Important for B2B Brands](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60926/why-content-marketing-is-important-in-b2b-featured-imageA-1248w-618x411-c.jpg)
![Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60924/2023-november-10-news-featured-image-1248w-618x411-c.png)
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![B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60919/2023-november-8-marketers-on-the-move-featured-imageA-1248w-618x411-c.jpg)
![The 2023 B2B Influencer Marketing Report: Key Insights & Takeaways](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60897/2023-b2b-influencer-marketing-report-cover-image1248w-618x411-c.jpg)
![Overcoming Segmentation Challenges in B2B Marketing](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60892/overcoming-b2b-segmentation-challenges-featured-imageA-1248w-618x411-c.jpg)
![Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment](https://www.toprankmarketing.com/wp-content/uploads/fly-images/60890/2023-november-3-news-featured-image-1248w-618x411-c.png)
The best B2B marketing blog (so we've been told)
As the only blog to be named the #1 content marketing blog three times by Content Marketing Institute, the TopRank Marketing blog has also been ranked as one of the influential blogs by Ad Age, Edelman’s Social Media Index and more; and has been cited by the Wall Street Journal, The New York Times, Forbes, The Economist and featured in many marketing books.
Started by TopRank Marketing’s CEO Lee Odden in 2003, the blog has covered B2B content marketing for the past two decades – and we have the 3,500+ blog posts to prove it. Lee was a pioneer in SEO and B2B content marketing, and has carried that legacy throughout every aspect of the agency. Our team is on a mission to elevate B2B marketing through our solutions, conversations & contributions to the craft of content marketing!