What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing?
According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader.
While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events in the industry.
Alexis Hall, Lee Odden and I had the pleasure of representing TopRank Online Marketing for this informative and entertaining event, which took place at the beautiful Ellie Caulkins Opera House in downtown Denver Colorado. We met interesting people, created great blog and social content and learned lots of great digital marketing tips to share with our agency team.
Here are some of our favorite takeaways:
Buyers Hold the Power – Daniel Pink
Today’s buyers are extremely savvy. They have access to information and tools, that previously were only available to the sellers. Marketers have an enormous opportunity to begin serving these customers in a more meaningful way.
Find out how by reading The New Era of Sales and Content Marketing – Daniel Pink
Content Marketing Pros Follow Similar Paths to Success – Joe Pulizzi
Content marketing has exploded in popularity and for very good reason. Done right, it gets huge business results at a fraction of the cost of more conventional marketing tactics. Several trail-blazing businesses and thought leaders have been instrumental in driving the adoption of content marketing by not only proving the model, but in many cases defining it.
For companies who have yet to achieve content marketing greatness, make sure you’re on the right track by following Joe Pulizzi’s 6 Steps to Building a Massive Audience
Cleverness Doesn’t Pay When it Comes to Landing Pages – Sonia Simone
Clever titles may work great for BuzzFeed and Reddit content, but they can be confusing in the context of landing pages. The goal of any landing page isn’t to get a laugh, it’s to motivate action and confusion is the enemy of action.
Learn how to turn your landing page CRO up to 11 in Dr. Evil’s Guide to Landing Page Design and Optimization.
Search Engines Are Getting a Lot Smarter – Danny Sullivan
As powerful and revolutionary as search engines are, the past year has seen some truly game-changing upgrades at Google. From the Hummingbird algorithm update which moved Google ranking factors far beyond just keywords and links, to the Mobile Friendly update which is helping to usher in a new era of mobile friendly websites, search marketers have had plenty to keep them busy.
Learn more about the where search is now and likely to be going in: Danny Sullivan on the State of Search Marketing in 2015
Craving More Authority Rainmaker Insights?
This eBook features additional insights and tweetable tips from the marketing experts that appeared at Authority Rainmaker 2015.
Complete List of Coverage From Authority Rainmaker 2015
Below are links to the presentations we covered at Authority Rainmaker:
- Daniel Pink: The New Era of Sales and Content Marketing (Evan)
- Pamela Wilson: 3 Ways to Create a Lasting Customer Relationship Online (Alexis)
- Jerod Morris: How to Create a Remarkable Content Experience with Podcasting (Alexis)
- Sonia Simone: Dr. Evil’s Guide to Landing Page Design and Optimization (Evan)
- Sally Hogshead: Stand Out or Don’t Bother: Harnessing Your Fascination Advantage (Alexis)
- Joe Pulizzi: Content Marketing: 6 Steps for Building a Massive Audience (Evan)
- Danny Sullivan: The State of Search Marketing in 2015 (Evan)
- Ann Handley: Good Content Vs. Good Enough Content: A Fight for Sore Eyes (Alexis)
Thank you to Brian Clark, Jessica Commins and the Copyblogger team for putting on a such a great event! I know most of the attendees would agree, this is a digital marketing event worth repeating and we’re looking forward to what’s in store for next year.
Whether you attended Authority in-person or vicariously through social shares and posts like this, what were your favorite takeaways from Authority Rainmaker?
Disclosure: Copyblogger Media is a TopRank Marketing client for the Authority Conference.
