Did you know that as of today, there are over 5,000 B2B Marketing jobs posted on LinkedIn in the United States alone?
Despite the reputation of B2B marketing as lagging behind, the industry is dynamic with many opportunities for marketing leaders to rise above the chaos and shine.
Part of our marketing mission at TopRank Marketing is to elevate the industry by putting a spotlight on talent. We shine that light in several different ways including celebrating B2B marketers that have recently been promoted or landed jobs at new companies. Many of these role changes are a reflection of trends in marketing and the skills needed to move B2B brands forward.
Speaking of trends, according to Robert Half, 57% of marketing and creative leaders are hiring for new permanent positions but 91% of those leaders find it challenging to find skilled talent in the current market. With the advance of AI and pressures to perform, there’s a growing gap between what B2B companies need and the skills available. This gap is echoed in LinkedIn’s 2025 Workplace Learning Report, where 49% of talent development professionals say their executives are concerned that employees do not have the right skills to execute our business strategy.
But here’s the thing: where there’s a gap there’s an opportunity to close it and that’s exactly what many of these B2B Marketers on the Move have done, resulting in their career advancement.
Marketing plays a critical role in helping B2B brands stay relevant and engaged with buyers during uncertain times.
Marketing plays a critical role in helping B2B brands stay relevant and engaged with buyers during uncertain times. To be in a position to impact the success of a business when so many buyers are overwhelmed with information and choice, marketing pros have an opportunity to become beacons of certainty, trust and influence through skills advancement, connecting with peer communities and through thought leadership.
In this edition of B2B Marketers on the Move – Winter 2025, there are plenty of examples of accomplished marketers that have adapted, created impact and made a difference. We can all learn a lot from them.
Please join us in congratulating the 50 impressive B2B marketers below and be sure to follow them on LinkedIn for B2B marketing inspiration.
Adam Steele has been promoted to Vice President, Growth Marketing at Model N
/in/adamksteele/
Ajay Khanna has joined Yugabyte as Chief Marketing Officer
/in/ajaykhanna
Alan Onnen is now the new Vice President of Demand Generation at Mural
/in/alan-onnen-101722b/
Alexa Minerva has been promoted to Vice President, Partnerships, Marketing & Demand Gen at Arcadia
/in/alexa-reid-minerva-93905715/
Alice Palmer landed the Chief Marketing Officer role at InvoiceCloud, Inc.
/in/alice-palmer-81b7a62
Amanda Backer was promoted to Senior Director, Experiences at Salesforce
/in/amandabacker/
Amanda Bulat is in a new role as Director of Content Strategy and Operations at Confluent
/in/amandabulat/
Amanda Lee has taken a new position at DDN as Vice President, Marketing – Analyst & Public Relations
/in/arlpr/
Amanda Rusek has been promoted to Vice President, Demand Generation at Level Access
/in/amandarusek/
Amber Naslund has earned a promotion as Director, Marketing Solutions – Enterprise Technology North America at LinkedIn
/in/ambernaslund
April Crichlow has landed a new leadership role as Chief Marketing Officer at AuditBoard
/in/aprilcrichlow/
Arik Flanders has been promoted from VP to Chief Marketing Officer at Tyler Technologies
/in/arikflanders/
Ashley Shailer is in a new role as Senior Manager of Demand Generation at Everfox
/in/ashleyshailer
Blair Rubio is now Vice President of Marketing at Verbit.ai
/in/blairrubio/
Brendan Reid is the new Chief Marketing Officer at Kaseya
/in/brendanmatthewreid/
Candace Sheitelman is now the Global Vice President, Marketing at Avaya
/in/candacesheitelman/
Cari Zoch has landed a new role as Director of Marketing at Caravel | BPM Technology Solutions
/in/carizoch/
Caroline Sutton Vogler has taken a new position at Chargebee as Vice President, Global Demand Generation
/in/carolinevogler/
Cassandra Clark has been promoted to VP of Marketing at Crunchtime
/in/cassandralclark/
Christine Polewarczyk has been promoted to SVP, AI GTM Strategy and Revenue Growth at PathFactory
/in/christinepolewarczyk
Dan Davidow is the new Chief Marketing Officer at Jane App
/in/dandavidow/
David Massa has joined Vertex Inc. as Vice President, Growth Marketing
/in/davidmassa/
Dusty DiMercurio has taken on a new role as Senior Director, Digital Experience at Siemens
/in/dustydimercurio/
Donna Beasley has been promoted to Vice President of Marketing and AI Strategy at Naviga
/in/donna-beasley04349/
Elise Bundgaard is now at Veriforce as the new Vice President of Growth Marketing
/in/elisebundgaard/
Isobel Peck has moved into the EVP, Brand & Audience role at Informa
/in/isobelpeck/
Jennifer Sassen is the new Vice President Marketing, Americas at Veeam Software
/in/jennifersassen/
Jessica Muñoz is now the Vice President, B2B Marketing at Cars Commerce
/in/munozjessica/
Jim Habig has taken the leap from VP of Marketing at LinkedIn to Product Marketing at Apple
/in/jimhabig/
Karl Van den Bergh is now the Chief Marketing Officer at Illumio
/in/karlvandenbergh/
Kate Rouch is the new Chief Marketing Officer at OpenAI
/in/katerouch/
Khurrum Malik is the new Vice President of Marketing & Creative at Walmart Connect
/in/malik/
Kimmah Lewis is the new Global Vice President of Marketing at SuperOps
/in/kimmah-shah/
Lindsay Munro has been promoted to Group Manager, DX Social and Social Ops at Adobe
/in/munrol/
Lindsay Sanchez has taken a new position at Pricefx as Chief Marketing Officer
/in/lindsaysanchez1/
Lorrie Mizuko has earned a promotion to Vice President of Digital Marketing at ADI Global Distribution
/in/lorrie-mizuko/
Mana Ionescu has landed a new position as Director of Web Product and Digital Marketing at Scripps Health
/in/manamica/
Marisa Kwok has taken on a new role at Meta as Director of Content Design, Business Experiences
/in/marisakwok/
Michael Schanker is the new Chief Marketing Officer at OneTrust
/in/michael-schanker-072a1b/
Michael Trapani has taken a new position at Uniphore as Vice President of Marketing & Communications
/in/trapanimichael/
Michelle Ramler has earned the title of Vice President Marketing & Digital Growth at Sparklight
/in/michelleramler/
Natalie Sunderland is now the Chief Marketing Officer at Bloom Energy
/in/nataliesunderland/
Nathan Joynt has taken a new role as Director of Marketing Acquisition at MongoDB
/in/joynt/
Paul Roberts has taken a new role at Redwood Logistics as Vice President, Demand Generation
/in/p2ulroberts/
Rachel Thornton is the new CMO, Digital Experience & Adobe Experience Cloud at Adobe
/in/rhthornton/
Reshma Peck has joined Experian as the new Chief Marketing Officer / Executive Vice President
/in/reshmapeck/
Rupa Menon is now the Vice President of Growth Marketing at Posit PBC
/in/rupamenon/
Sherianne James is the new Chief Marketing Officer and Executive Vice President of Marketing at Heartland Dental
/in/sherianne-james-853a841/
Tracy LeMieux has been promoted to Vice President of Marketing at Jellyvision
/in/tracylemieux/
Tusar Barik has landed an amazing new role as Senior Vice President of Marketing at The New York Times
/in/tusarb/
Congratulations B2B Marketers!
Be sure to stay tuned for our NEW Elevate B2B Marketing Podcast which we’ll be launching soon.
Elevate B2B will EXPLORE topics that run the gamut of B2B from AI to Zero-Party Data. We’ll do our best to ENTERTAIN you with stories of success, failure and B2B marketing adventures. And as always, we will help you ELEVATE your B2B marketing knowledge with strategies, tactics, trends and insights from the people who go beyond the ordinary in B2B.
Which of our B2B Marketers on the Move would you like to see/hear interviewed on the Elevate B2B Marketing podcast? Please share this post on LinkedIn and tag your favorites. Whoever gets the most mentions will get an invite to be on our show!
If you’re more into the Newsletter format for staying on top of the B2B Marketing world, we’ve got you covered.
