Website Optimization A Key Upcoming Focus for Customer Experience Design
60% of B2C and B2B marketers believe that designing an effective customer experience is very important in gaining a competitive advantage in their market according to research by Ascend2. A high level of customer experience has a demonstrable impact on customer loyalty behaviors. As such, delivering a better customer experience is one of the top priorities of CEOs across the globe in the next few years. MarketingCharts
Forrester Report: B2B Marketers Need to Lead, Not Support
For B2B marketers, it’s no longer enough to define and protect the brand, help generate leads, and support sales. Going forward, B2B marketing leaders also need to be leaders within their organizations. Rather than supporting other functions and stakeholders, marketing needs to “become the architect of organizational success,” according to the forthcoming “The Future of B2B Marketing” report from Forrester. Chief Marketer
AI Has Come To Disrupt B2B Sales Expectations
Artificial intelligence (AI) tools are again changing expectations of B2B sales team performance. Recent McKinsey research into why some B2B sales teams outperform others determined that “those willing to shake up their sales models and embrace next-generation capabilities are growing revenue at twice the rate of GDP.” Forbes
COVID Content Rush: B2B Consumption Rose 22% Last Year
C-suite executives consumed 3% less content in 2020 YoY, according to NetLine Corp.’s 2021 State of B2B Content Consumption and Demand Report. C-suite residents remained the most active area by job level and overall, B2B content consumption rose by 22%. MediaPost
Ad blocking surges as millions more seek privacy, security and less annoyance
In the US, an estimated 40% of adults block online ads on PCs or phones. Use of ad blocking software like web browsers is surging, especially on smartphones, a study published Monday concludes. c|net
B2B Marketing Mix 2021. Influencer marketing is among the top new marketing and sales strategies being implemented, survey shows.
New Sagefrog research reports that when it comes to new marketing and sales strategies being adopted by B2B marketers, the top tactics include ABM (46%), video marketing (41%), influencer marketing (38%). Demand Gen Report
25 Must-Know Search Stats for 2021 [Infographic]
68% of online experiences begin with a search engine and 39% of purchasers are influenced by a relevant search. In fact, SEO drives 1,000% more traffic than organic social media. These are some of the stats found in this infographic compendium of statistics about why SEO and Google are important for brands. MarketingProfs
Twitter Launches Live Test of ‘Tip Jar’ to Enable On-Profile Donations
Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts. Social Media Today
B2B Marketing Isn’t Boring, It’s Brilliant
There are some great examples of B2B brands breaking free of mediocrity here in this post from LinkedIn featuring Cisco, UpWork, Novartis and Uberflip. LinkedIn Marketing Solutions Blog
ON THE LIGHTER SIDE:
A lighthearted look at “how to do design thinking” by Marketoonist Tom Fishburne — Marketoonist
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Our client Demandbase announces major acquisitions, shifts focus from ABM – MarketingLand
- Lane Ellis is mentioned in 10 Tips for Adjusting to a Post-COVID Business World – Small Business Trends
- TopRank Marketing is Hiring! Senior Account Manager – B2B Influencer Marketing
Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thank you for taking the time to joining us for the TopRank Marketing B2B marketing news, and please return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
