75% of people unlikely to use branded hashtags, survey finds
A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer
Merkle: How Much Loyalty Customers Have Depends On Several Factors
When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost
LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation
To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced. Social Media Today
Snapchat had a big August amid TikTok uncertainty
Snapchat saw 28.5 million app installations during August, its highest number in more than a year, up some 29 percent year-over-year, according to recently-released app store intelligence estimates. TechCrunch
CMO Job Changes Up 15% Despite COVID-19
The technology sector has led the way with the most marketing job moves, recently-released study research shows, with a 15 percent jump in the number of top level marketing moves in 2020 through June. Forbes
Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay
21 percent of consumers have been shopping online more during the pandemic and say that they plan to continue doing so in post-pandemic times, as are eight percent who say they have been taking part in more group video chats, according to recently-released survey data examining which consumer changes are most likely to become permanent. MarketingCharts
Exclusive: U.S. media spending drops 19.1 percent in first half of 2020
Between January and June U.S. media spending fell by some 19 percent compared to the same period in 2019, with the tightening of purse-strings having the least impact on digital advertising, according to recently-published report data. AdAge
Audio Streaming on Smartphones Grows in Popularity
Streaming audio usage via smartphones was up some 28 percent during the first quarter of 2020, while audio streaming on tablets increased by a more modest four percent, according to recently-released survey data of U.S. adults, also showing that smartphone audio streaming opportunities for marketers have expanded. MarketingCharts
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Microsoft’s Bing advertising tools have added an array of new features for B2B marketers allowing the use of more advanced LinkedIn profile targeting, expanding the scope of audience targeting as well as the geographic availability of a previous test, the company recently announced. Search Engine Land
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social advertising are bright spots for media spending, as digital spending is expected to increase by six percent in 2020 while total ad spend will fall by eight percent, according to recently-released Interactive Advertising Bureau (IAB) forecast data. Search Engine Land
ON THE LIGHTER SIDE:
A lighthearted look at “the productivity trap” by Marketoonist Tom Fishburne — Marketoonist
Employees Returning to Work for First Time in Months Discover Office Overrun by Weeds — The Hard Times
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
- Lee Odden — What’s Trending: Make the List — LinkedIn (client)
- Lee Odden — Humor In Content Marketing: It’s NOT About Being Funny — Mark Armstrong
- TopRank Marketing — Judging a blog by its cover — COM 311 Blogs
Do you have your own top marketing stories from the past week of news? Please let us know in the comments below.
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