Google Search Console launches new removals tool
Google has rolled out three sizable changes to its widely-used Search Console, including the ability to temporarily hide URLs, new filtering insights, and information on outdated content, the search giant recently announced. Search Engine Land
Instagram Is Adding a New Way to Find and Share Stories that Mention Your Profile
Instagram has launched an addition that allows brands to conveniently view all of their mentions in Instagram Stories, along with a slew of re-sharing options that bring digital marketers new brand insights, the Facebook-owned platform recently announced. Social Media Today
This New Facebook Tool Reveals How You Are Being Tracked Online
Social media giant Facebook has launched a tool for showing how users of the platform are being tracked through non-Facebook apps and websites, with its new Off-Facebook Activity utility offering additional tracking insight and opt-out options, the firm recently announced. Forbes
Microsoft U.S. CMO: Account-Based Marketing Builds Intimacy With B2B Customers
Account-based marketing (ABM) brings increased customer intimacy and engagement, facilitated by a combination of machine learning and data insight — two of several revelations of interest to digital marketers in a new interview with Microsoft’s U.S. CMO Valerie Beaulieu. CMO by Adobe
Programmatic Advertising Is Driving Rapid Growth in Mobile Video
Mobile video’s continued swift growth has been driven in part due to the strength of its use in programmatic advertising, as it accounted for nearly $20 billion in revenue during 2019 in the U.S. alone, with nearly $25 billion forecast for 2020, according to recently released report data. eMarketer
Octi launches a social network built around augmented reality
Octi has rolled out as a new augmented-reality-infused social network that is powered by a “neural network on the edge,” and plans to benefit from its advantage in not requiring specialized virtual reality (VR) hardware, the new social media platform recently announced. TechCrunch
Byte, the Second-Coming of Vine, Is Now Available on iOS and Android
The co-founder of defunct short-form video platform Vine has announced the launch of a similar new social platform, Byte, offering a mix of functionality akin to TikTok and an array of new innovations, offering marketers and brands an additional social option, the company announced recently. Social Media Today
Google backtracks on search results design
Google has adjusted its previously-announced shift to displaying search results in a way that many viewed as making paid and organic entries too similar, with a plan to now undergo additional design iterations refining how it displays search engine result pages (SERPs), the search giant recently announced. TechCrunch
Marketers say data privacy is a key theme in 2020
Data privacy remains an important issue among marketers, with 52 percent saying they’ll need to strengthen data policies in 2020, one of several findings of interest to digital marketers contained in newly-released report data. WARC
Marketers are taking greater ownership over CX initiatives: Survey
74 percent of marketers plan to budget more for customer experience (CX) in 2020, and “voice of the customer” ownership among inside marketers has reached 56 percent, two of several findings of interest to digital marketers in a recently-released Gartner survey of 400 executives. Marketing Land
ON THE LIGHTER SIDE:
A lighthearted look at why are we meeting? by Marketoonist Tom Fishburne — Marketoonist
New Instagram Filter Makes It Look Like People Went to Your Show — The Hard Times
Gamer Beats VR Game in Less Time Than It Took to Set Up Headset — The Hard Times
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- SAP — How SAP Cultivates Its Global Brand — Forbes
- Lee Odden — What’s Trending: The End of Boring B2B — LinkedIn (client)
- Lee Odden — In Search of Trust: How Authentic Content Drives Customer Experience — IABC Minnesota Convergence Summit
Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.
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