SEO will be a primary focus for marketers during the downturn, says survey
Search Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. Marketing Land
ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic
92 percent of marketers have made changes to their campaigns since the pandemic began, with 46 percent having reported substantial changes and 42 percent having indicated that they’ve made more moderate changes, according to newly-released survey data from the Association of National Advertisers (ANA). MediaPost
People Are Spending 20% More Time in Apps During the COVID-19 Lockdowns [Report]
Consumers have been spending some 20 percent more time using mobile apps since the onset of the global health crisis, with teleconferencing app Zoom the most-used business app among iOS users, accompanied by record levels of in-app spending — at $23.4 billion globally for the first quarter of 2020 — according to new report data. Social Media Today
Gartner: 65% of CMOs are preparing for budget cuts
Due to the pandemic, budget cuts are expected by some 65 percent of chief marketing officers (CMOs), according to new survey data from Gartner, also showing that two percent of marketing executives expect business operations to cease altogether. Marketing Dive
Why Focus on Micro-Influencers for Better Marketing in 2020 [ANA]
Micro-influencers with between 10,000 and 50,000 social media followers see conversion rates that are more than 22 times greater than typical users, and are also seen by 92 percent of consumers as being more trustworthy than traditional or celebrity influencers, according to recently-released ANA report data of interest to digital marketers. ANA
Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader
Facebook has rolled out a slew of new video-related additions, including certain new Facebook Watch promotion features formerly only available to company partners that have now been opened to all Page admins. Social Media Today
YouTube is working on a TikTok competitor called ‘Shorts’
Google-owned YouTube has been testing a new mobile in-app short-form video feature called YouTube Shorts, aimed at leading greater numbers of both users and marketers to begin experimenting with TikTok-style content on YouTube. Mashable
When to Post on Instagram to Maximize Engagement (2020 Data) [Infographic]
Digital marketers looking for the latest data on maximizing Instagram engagement have new study results to consult, with Tailwind’s recently-released data gathered from more than 1.8 million posts on the platform. The professional services industry sees the most comments on Monday and the most likes on weekends, according to the report. Social Media Today
Data Hub: Coronavirus and Marketing [Updated]
Some 24 percent of advertisers are keeping paid search spending levels steady or even increasing their budgets for, according to newly-released research data on how the pandemic is affecting marketers. MarketingCharts
B2B Buyers Rely on Vendor Websites for Content
70 percent of B2B marketing professionals at firms with at least $50 million in annual revenue said that they source content for marketing technology purchases directly through vendor websites, according to new report data of interest to digital marketers. The report also found that 67 percent source content through Internet search and 53 percent via social media, and only 41 percent through email. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at marketing is more than communication by Marketoonist Tom Fishburne — Marketoonist
Employee Proves Diligence By Arriving To Video Conference Call Extra Hour Early Every Morning — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Is Content Driving the Online Market? — ReadWrite (client)
- Lee Odden — In marketing we trust: How to build influence in the C-Suite and on the street — B2B Marketing
- Lee Odden — 15 Inspirational Marketing Quotes — Ric Bender
Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.
Thank you for joining us, and please return again next Friday for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
