B2C, B2B Purchase Journeys Follow Similar Paths
A newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, just one of several findings of interest to digital marketers in the new research. CMO.com
5 key takeaways from the 2019 Edelman brand trust survey
Edelman has released its 2019 Trust Barometer report, showing that 75 percent of consumers value trust over trendiness, and a wide swatch of other digital marketing insights. AdAge
63% Marketers Struggle To Implementing AR in Advertising Reports, Unity Technologies
55.8 percent of creatives expect to consider an augmented reality (AR) campaign during the upcoming year, and 54.1 percent of those who have already used AR campaigns have been satisfied with the user engagement gained, two of the findings from a new study of AR in advertising. MarTech Advisor
55% of under 10s regularly create video content, says Beano
Video content is being created by Generation Alpha’s under-10 set at rates significantly higher than other demographics, at 55 percent, and The Drum looks at how Gen Alpha may integrate into and alter the B2B marketing scene in coming years. The Drum
YouTube confirms a test where the comments are hidden by default
Top social video platform YouTube has begun a mobile app test hiding comments by default, offering them only to users who visit a new mobile section, a move that could impact engagement among digital marketers. TechCrunch
Tests Show Emojis Don’t Work In B2B Subject Lines
New report data has shown a 42 percent drop in e-mail reply rates when emoji symbols are included in subject lines, a result that serves as a counterpoint to previous studies which have generally shown higher reply rates for subject lines using emojis. MediaPost
Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%
Worldwide digital advertising spending is expected to hit $520 billion by 2023 according to a newly-released Juniper Research forecast, a figure up from 2019’s $294 billion, and Amazon’s share is projected to hit 8 percent — up from 2018’s 3%. MediaPost
Consumers Care More About Experience Than Price
66 percent of respondents in a newly-released survey report from Merkle said that experiences matters more than price, especially when they are long-term, connected experiences, just one of several insights of interest to digital marketers in the new data. CMO.com
LinkedIn introduces Objective Based Advertising
LinkedIn (client) has added a selection of new features to its advertising tools, including a reconfigured Campaign Manager that ads Objective Based Advertising (OBA) marketing features. ClickZ
Best times to post on social media for 2019
Sprout Social has updated its study of the optimal times for publishing content on various social media platforms including LinkedIn, Facebook, Instagram, and Twitter, offering digital marketers a handy sampling of data to guide campaigns. Sprout Social
ON THE LIGHTER SIDE:
A lighthearted look at data-driven marketing by Marketoonist Tom Fishburne — Marketoonist
‘It’ Villain Pennywise Sneaks Into ‘Cheers’ Intro in Viral Video — The Wrap
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lane R. Ellis — What’s Trending: Colorize Your B2B Marketing — LinkedIn (client)
- Debbie Friez / TopRank Marketing — Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers — Shonali Burke
- TopRank Marketing — 25 Best Influencer Marketing Agencies to Build Your Brand in 2019 — SEO Basics
Have you found your own top new influencer marketing or digital advertising stories from the past week?
Thanks for joining us, and we hope you’ll meet us again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
