Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land
Twitter’s bot purge welcomed by agency execs
Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay
Report: Social media sentiment not predictive of offline brand outcomes
New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land
EU digital chief urges lawmakers to ease tough copyright stand
The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters
Millennials Want Brands With Values, But, Really, A Good Deal More
New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost
Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land
‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week
Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land
Data shows people want serious long-form content — and brands need to take note
New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web
Survey: Google, Facebook most influential
New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport
ON THE LIGHTER SIDE:
A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist
How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum
Redheads finally get recognition with ginger emoji — The Next Web
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns — Demand Gen Report
- Ashley Zeckman and Lee Odden — How To Improve Content Amplification On The Cheap: Network — Heidi Cohen
- Lee Odden — Amp Up Your Marketing with this Summer Reading List — Christina Giordano
- Lee Odden — Tips to Take Your Social Media Business from Part Time to Full Time
— Andrea Vahl - Alexis Hall — Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business — Small Business Trends
What are some of your top influencer marketing news items for this week?
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