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As alluded to in the recent Webmaster World “Questions for GoogleGuy” thread, Google has updated its webmaster guidelines via SEW Blog
- Have other relevant sites link to yours.
- Submit a sitemap as part of our Google Sitemaps (Beta) project. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages.
- Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.
Looks like relevant links are pretty important. Always a good reference, check out Google Webmaster Guidelines.