Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way.
On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice and help healthcare marketers navigate, adapt and thrive in the new environment.
The event will feature a deep dive into the four-must have components of an integrated digital marketing strategy outlined in our recent eBook: Patient-First Marketing: Understanding the Anatomy of a Successful Strategy.
To whet your appetite, we’ve tapped into the expertise of four awesome healthcare marketers (who also appeared in our recent eBook) to share their biggest piece of advice for other healthcare marketers.
Advice for Healthcare Marketers from Healthcare Marketers
Pamela Maas
Chief of Business Development & Marketing Officer
Gundersen Health System
Find Pamela on LinkedIn
A Little About Pamela
Pamela has over 25 years experience in marketing and takes a very results-oriented and strategic approach to all aspects including, planning, marketing research, communication plans and more.
Pamela’s Healthcare Marketing Tip
“Consumer behavior change is inevitable, but marketing involvement in digital solutions to engaging consumers in their health and wellness don’t have to be overly complicated. Stretch beyond traditional and don’t be leery of trying different approaches as there will not be one single, magic solution. Consumers needs will vary. Be thinking of building digital relationships to build loyalty, revenue will come later. And, be sure to establish measureable metrics to assess impact.”
Rob Birgfeld
AVP, Chief Digital Marketing Officer
Inova Health System
Find Rob on Twitter
A Little About Rob
Rob started his career in marketing as a Communications Intern nearly 20 years ago. His expertise includes everything from business development, to brand management, content marketing, email marketing and social media.
Rob’s Healthcare Marketing Tip
“The digital space is so fast moving, don’t ever give yourself too much credit. There is always, always, always someone who knows more than you. A thirst for learning new technologies, new platforms, analytical approaches and exploration will keep you, your projects, your strategies relevant and honest.”
Adam Lee
Regional Web and Digital Marketing Manager
Adventist Health
Find Adam on Twitter
A Little About Adam
Adam is someone that has a passion for continuing to learn as much as he can about marketing and find opportunities to develop his professional skills as often as possible. Some of his expertise includes strategic website planning, marketing strategy, email marketing, social media and design.
Adam’s Healthcare Marketing Tip
“So often, doing what’s best for the patient is also the right marketing tactic. A little more intentional crossover between marketing and patient experience would be beneficial for both groups.”
Laura Boyd DeSmeth
Director of Digital Communications – North Texas Division
HCA
Find Laura on Twitter
A Little About Laura
Laura spent over 10 years as an Executive Producer before joining the world of healthcare marketing in 2009. Her expertise ranges from content marketing and social media engagement to creating integrated creative branding campaigns.
Laura’s Healthcare Marketing Tip
“Understand your audience and whatever you do, think about how you can make life easier for them. Whether that means helping them book an online appointment or tailoring and sharing truly practical content, respect their time, don’t waste it!”
Hungry for More Healthcare Marketing Advice?
We hope you enjoyed these healthcare marketing insights from our experts. If you’re looking for more, then we urge you to join us on June 29, 2016 for our healthcare marketing webinar. Not only will you leave with actionable advice and inspiration, but you’ll also have the opportunity to get your most burning questions about healthcare marketing questions answered.
