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Online Marketing Resources in 2003

Posted on Dec 29th, 2003
Written by Lee Odden
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    I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

    Books

    • Winning Results with Google AdWords – Andrew Goodman
    • The Virtual Handshake – David Teten & Scott Allen
    • The Search Engine Marketing Kit – Dan Thies
    • Call to Action – Brian & Jeffrey Eisenberg
    • The Search – John Battelle
    • Google Power: Unleash the Full Potential of Google – Chris Sherman

    Search Engine Blogs

    Blogs About Search Engines and Search Marketing

    Search Marketing Links

    Marketing Publications

    Online – Interactive Marketing Associations

    Digital Marketing Events

    Forums

    These resources provide a variety of search marketing information and the more information you have the better prepared you’ll be to engage in search marketing.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

    B2B Marketing Content Marketing Search Marketing

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