QR Code on Moscone Center San Francisco during SES 2010
QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile consumers with online digital content. There have been some pretty creative implementations of QR codes for promotions and mobile marketing too. You can put them anywhere printing is possible and even places it’s not.
A few interesting places I’ve seen them besides normal print advertising include: side of a building, t-shirts, tattoos and turning Central Park in NYC into a huge board game.
But as creative and interesting QR codes are, I’m a bit skeptical in terms of mass adoption. For some reason, I can’t imagine consumer behavior changing to start scanning codes for things when they could just search or enter a URL. There’s also the technology that needs to be adopted by more devices.
Granted, I was a bit skeptical of Foursquare and Twitter too, but also Google Wave and Second Life.
What do you think?
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Feel free to elaborate why you think QR codes will be a hit or flop with the mass market in the comments below. Let’s see who can change my mind.
Thanks to Matt Dickman for the tweet that inspired this post 🙂
