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Technorati Adds Authority to SERPs

Posted on May 5th, 2007
Written by Lee Odden
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    After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

    Here’s a screenshot:

    technorati-authority.gif

    Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

    Here are the results:

    www.shoemoney.com – 4,343
    www.mattcutts.com/blog – 3,876
    searchengineland.com – 3,774
    www.pronetadvertising.com – 3,664
    www.toprankmarketing.com – 3,167
    battellemedia.com – 2,707
    www.searchenginejournal.com – 2,369
    www.seroundtable.com – 2,252
    www.marketingpilgrim.com – 2,068
    blog.searchenginewatch.com/blog – 1,963
    www.wolf-howl.com – 1,563
    www.seomoz.org/blog – 1,396
    www.searchengineguide.com – 1,040
    www.seopedia.org – 611
    www.smallbusinesssem.com – 361

    Search Technorati for your blog URL and see what authority score comes up. If you’re a link magnet, it could be interesting.