Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust?
Our award-winning marketing team dedicated 2024 to empowering not just our clients with the strategies to succeed, but also our broader audience with invaluable insights and guidance to thrive. In 2024, our blog published over 125 articles covering everything from influencer marketing to content strategy — all with the sole goal of keeping you ahead of trends and equipping you with actionable insights to drive success.
Let’s dive into the standout articles that captured our readers’ attention and made a lasting impact. Explore each one to gain fresh insights and shape your winning strategy for 2025.
Our 10 most popular B2B marketing blogs of 2024
1 .SEO in 2025: Adapting to Google’s New Reality, by Molly Owens
Did you know that recent changes in Google’s algorithm and AI-driven features are reshaping how B2B marketers formulate SEO strategies? If you want to stay ahead in 2025, this article from SEO strategist Molly Owens is a crucial resource.
2. Building an SEO Strategy in 2024, by Nick Nelson
In 2024, the world of SEO saw many landmark changes, but the insights in this blog from TopRank’s Associate Content Director, Nick Nelson, will remain invaluable as we step into the new year. Inside, you’ll uncover today’s essential pillars of a successful SEO strategy, actionable steps for building one, and the latest SEO updates that will shape how you craft content for your B2B marketing strategy moving forward.
3. Try These Top B2B Influencer Marketing Tactics, by Nick Nelson
An Ogilvy study found that 75% of B2B businesses are leveraging influencers in their marketing campaigns. While it’s great to see influencers being utilized, you’re probably most curious about how they’re being used. Nick shares an overview of tactics — from social media to webinars and everything in between — to help guide your influencer strategy in the year ahead.
4. Here’s How 11 Expert Marketers Define B2B Influencer Marketing, by Debbie Friez
How would you define B2B influencer marketing? While many outside the B2B marketing world may picture collaborations with celebrities like Kim Kardashian, the reality is much more strategic. In this article, TopRank’s Associate Director of Influencer Marketing & Social Media, Debbie Friez, shares the definitions from leading B2B marketers, offering a deeper look into how B2B influencer marketing focuses on leveraging industry experts to drive trust and credibility.
5. A Complete Guide to Using Original Research to Elevate B2B Content Marketing, by Theresa Meis
How can your brand position itself as an industry authority while increasing lead generation, brand awareness, and trust with your audience? Two words: original research. We’ve partnered with many big brands to conduct original research and publish our own annually (check out the 2025 Influencer Marketing Research Report). TopRank’s Content Marketing Manager Theresa Meis shares tips to ensure your project goes off without a hitch.
6. Generative Engine Optimization (GEO): A Marketing Primer, by Nick Nelson
Are you familiar with generative engine optimization (GEO)? If not, Nick has you covered. In this prime, he explains what GEO is, how it differs from search engine optimization (SEO), and the implications for marketers. He also shares strategies for optimizing your content for generative engines.
7. Age of SGE: How Will AI Affect Search Traffic in the Next Decade?, by Harry Mackin
Another blog, another acronym. Are you ready for the age of Search Generative Experience (SGE) and AI Overviews? Google’s new approach to incorporating generative AI into its algorithm has many B2B marketers wondering how search traffic will be affected over the next decade. With a dedicated team of search experts, we’re confident we have the answers. Read on as Content Strategist Harry Mackin shares how you’ll need to adjust your content to reach the top of Search Engine Results Pages (SERPs) over the next 10 years.
8.The Big Guide to Organic Social Media Marketing, by Alex White
Will social media remain primarily pay-to-play in 2025? While all signs point to it being likely, we can’t stress enough the importance of having a solid organic social media marketing strategy. Paid efforts should complement, not replace, your organic efforts. This post is full of guidance to achieve greater reach and growth across social platforms.
9. 2024 B2B Influencer Marketing Statistics and Trends, by Harry Mackin
In this blog, Harry delves into key insights and data points from our 2024 Influencer Marketing Research Report, offering valuable takeaways for brands looking to refine their influencer strategies. These stats can provide helpful context as you chart your own course.
10. What Marketers Need to Know About the Latest Google Algorithm Update, by Jane Bartel
Search marketing has been a key pillar of B2B marketing in 2024, both for us and our audience, so it’s no surprise that another SEO-focused blog makes this list. Keeping pace with Google’s rapidly-changing algorithm is a key challenge for marketers, so our agency is highly focused on providing up-to-the-moment info on how to rank. In this blog, Jane Bartel, Director of Search and Content Marketing, provides an overview of the key changes that took place over the year.
Cheers to you: Thank you for an amazing 2024!
Did you find your golden insight among these 10 blogs? Or maybe you’re just hungry for more? Do yourself a favor and check out our entire collection to keep on learning.
We’ve enjoyed sharing timely thought leadership with you in 2024, and we’re excited to continue bringing you fresh content in 2025. Stay tuned for the latest B2B marketing insights, trends, expert interviews, events, and much more.
