SEO (Search Engine Optimization) is integral to any content marketing strategy. To stay ahead and optimize organic discovery online, you must keep up with the trends.
Now, if you’re new to SEO strategy, we recommend you first check out our SEO guide to get your footing. However, if you are a marketing veteran, one of the best tools you have to keep your SEO strong is data — not just your own data, but statistics specific to this marketing strategy, which is rapidly changing before our eyes as search behaviors and technologies evolve.
To make it easier for you, we’ve compiled a list of the top SEO stats for 2025, including B2B SEO stats, insights on AI, platform usage, click-through rates, and more. Read on to take your SEO marketing to the next level!
General SEO stats
Let’s start with the basic SEO stats. These takeaways are broad but still incredibly impactful as you craft your marketing strategy for the coming year.
- The majority of Google searches are long-tail keywords. (Semrush)
- 67% of consumers are more likely to make a purchase from a mobile-friendly website. (WebFX)
- 70%+ shoppers use their phones to make online purchases. (Semrush)
- 95% of search traffic goes to the first page of search results. (WebFX)
- The average close rate for SEO-related leads is 6%, which is 8x higher than traditional marketing. (WebFX)
- 91% of businesses use video as a marketing tool. (Wyzowl)
- Consumers are using search engines 20% more year-over-year. (BrightEdge)
- 98% of consumers read online reviews for local businesses. (BrightLocal)
B2B SEO stats
As a B2B marketer, you target other businesses to engage with your product. Rather than reaching a broad consumer audience, you want your SEO to focus on key solutions other companies are trying to find. Here are some B2B SEO stats to help you with this specific marketing approach.
- B2B buyers spend 27% of their buying journey independently researching online. (Gartner)
- After social media and email marketing, SEO is the most implemented marketing tactic used by B2B businesses. (Sagefrog)
- Website traffic is the top metric used by B2B marketers to track content performance. (CMI)
- 8 out of 10 B2B buyers prefer to initiate contact with a vendor rather than the other way around. (Google)
- 81% of B2B buyers would rather watch a video than read content when learning how to use a product or service. (Brightcove)
- By increasing the relevance and engagement of your B2B content, you can see a 5-10% increase in revenue. (McKinsey)
- 57% of B2B sellers feel that the content their marketing team produces is generic and unresponsive. (McKinsey)
- Organic search accounts for 40% of online revenue for B2B companies. (WebFX)
AI SEO stats
Not only is artificial intelligence here to stay, but more than ever, it is an essential building block for marketing. With Google launching its AI Overviews and a multitude of AI-powered marketing tools also affecting the search landscape, keeping abreast of artificial intelligence trends is essential for B2B and B2C marketers.
- Between November 2022 and March 2023, keyword searches for AI rose to 101M monthly searches (Semrush)
- 84% of bloggers say that automation and AI have impacted their SEO strategy. (HubSpot)
- 87.6% of Google search results contain little to no AI content. (Graphite)
- Food, travel, and new are the content categories with the lowest amount of AI-generated content. Commerce, local, productivity, and crypto have the most. (Graphite)
- 75.7% of marketers now use AI tools for work. (Authority Hacker)
- 69% of marketers now use ChatGTP. (Authority Hacker)
- On average, Google AI Overviews have 4,342 characters. (Search Engine Land)
Platform usage SEO stats
There are countless platforms on which consumers can search for media and information. However, statistics show that Google continues to run the show in SEO.
- Google has 89% of the worldwide search engine market share. In comparison, Bing has around 4%, Yandex 2.8%, and Yahoo 1.33%. (Statcounter)
- Google still has 290x the number of search users as the most popular AI search platform, Perplexity. (Datos)
- The #1 result in a Google search gets about 27.6% of all clicks. (Backlinko)
- The organic search results that rank #1 on a Google search contain an average of 1,447 words. (Backlinko)
- Nearly 60% of the top ten Google results on a page are three or more years old (Ahrefs)
- 49% of US consumers start their online shopping search through a search engine (eMarketer)
- There are about 3.5 billion searches on Google each day. (Internet Live Stats)
- 15% of all Google searches have never been searched before. (Google)
- On average, the top-ranking result on a page has a CTR of 9.28%. (Research Gate)
- The most searched keyword in the world is “Youtube.” (Ahrefs)
Algorithmic SEO stats
Search engine algorithms are constantly changing. Even the slightest tweak can have a huge impact on your content strategy. These SEO stats are here to help you be at the top of your game. One thing is for sure: having a mobile-friendly website is a must.
- Google uses 200+ factors in its algorithm to rank websites. (Backlinko)
- 22% of marketers said responding to algorithm changes was the most difficult SEO task. (Search Engine Journal)
- About 83% of all Google visitors come from mobile accounts. (Semrush)
- 60% of users say they discover a new company or product when searching on their smartphone. (Google)
- 30% of all mobile searches are location-related. (Google)
- 87% of smartphone owners use a search engine on it daily. (Go-Globe)
Click-through rate SEO stats
Yes, ranking high on searches is essential to a good SEO strategy, but after that, the most important marker of success is getting a consumer to click on your content. This is easier said than done, but the following SEO stats will help you get there.
- 58.5% of searches in 2024 are “zero-click” searches. (SparkToro)
- About 61% of desktop searches and 34% of mobile searches result in zero clicks (SparkToro)
- Organic search listings get 73% of clicks. (BrightEdge)
- #1 rankings on the first page of Google have a 39.8% CTR. (First Page Sage)
- Over two-thirds of all clicks go to the top three organic search results. (First Page Sage)
- Snippets have the highest CTR at almost 43%. (First Page Sage)
- Less than 1% of searchers click on the second page of Google results. (Backlinko)
- The top organic search result receives about 19x more clicks than the top paid search result. (First Page Sage)
- Posts containing target keywords or similar terms in the URL have a 45% higher CTR than those that don’t. (Backlinko)
- Titles with a positive sentiment have a CTR that is 4% higher than those that don’t. (Backlinko)
- CTR on mobile is about 50% less than on desktop. (SparkToro)
Backlink SEO stats
Backlinks help give content authority to the reader and search engines. As these SEO stats show, the more relevant backlinks you can include in a piece of content, the better.
- In a 13-month study done by Semrush, about 92% of the 100 top-ranking domains had at least one backlink — conversely, over 50% of qualified sites without backlinks didn’t even rank on the first page. (Semrush)
- Long content receives 77.2 more backlinks than short articles do. (Backlinko)
- The #1 page ranking in a search gets an additional 5%-14.5% more backlinks for new websites every month. (Ahrefs)
- 43.7% of top-ranking pages on Google contain reciprocal links. (Ahrefs)
- Companies that have a blog receive 97% more backlinks to their website. (HubSpot)
Voice search SEO stats
People aren’t only typing out their search queries. They are speaking them into existence thanks to advanced technologies like smart speakers and talk-to-text capabilities on phones and tablets.
Hey Alexa, what are some of the top SEO stats for video search?
- About 36% of people in the U.S. own a smart speaker. (Edison Research)
- Half of US consumers use voice search every day. (UpCity)
- 58% of consumers between the age of 25-34 use voice search every day. (UpCity)
- Weather and local “near me” searches are the two most popular uses for voice search. (UpCity)
- The top categories for smart speaker purchase are health & beauty, electronics, and household supplies. (Comscore)
- Around 90% of voice searches are done in English. (UpCity)
Turn SEO insights into action and impact
We hope these statistics serve as a framework to help you craft your content strategy. As you plot out your next big marketing moves, know we have more resources for you. From SEO strategies for lead gen to leveraging SEO on your blog, we’ve got you covered!
