Where is above the fold?

I’ve recently acquired some email campaign tasks and one item I’m always hearing is to get something ‘above the fold’.

Now, I know what above the fold is. It’s the space that the visitors sees on the screen without having to scroll down. Really it’s a term from the newspaper industry where the fold of the newspaper cuts off stories. Those on top get more exposure and those on the bottom of the page.

But now that we are in the web world, it’s not the same. There are many different screen sizes, internet browsers, toolbars and the term ‘above the fold’ just doesn’t seem to fit.

So my question to you is, where is ‘above the fold’ on a computer screen and has it been standardized? Should I assume that 1024×768 is a good size? But then again, how does that work when it comes to emails?

That’s what is on my mind today. What are your thoughts? 🙂

[tags]email,email-marketing,email-campaign,above-the-fold[/tags]