The data is clear: B2B influence is in. Now it’s essential for growth-driven brands to stand out.
TopRank Marketing has been producing the annual B2B Influencer Marketing Report for 4 years now. With this original research, it’s been our mission to educate the market and generate conversations around an evolving strategy for reaching, engaging, and building trust with B2B audiences.
This year, we’re taking the next step with an in-depth exploration of key tactics, tools and innovations you can leverage to differentiate from the pack, informed by expert insights and unique data.
43% of marketers report outstanding results from their influencer programs — an increase of nearly 10 points from last year. Ready to join their ranks?
In the 2025 B2B Influencer Marketing Report you’ll find all of the insight and guidance you need to plan your strategy for the year ahead, including:
- Key successes and challenges in B2B influencer marketing
- Tactics and techniques that top performers are using to differentiate
- A deeper look at the practical elements of B2B influencer marketing, like payments, contracts, and resourcing
- Tips for measuring and demonstrating the unique impact of influencers
- Advice from a diverse array of top influencers and marketing experts to improve your results
- Insight on what’s working for enterprise companies and high-scale influencer strategies
- An influencer marketing action plan for 2025
Ready to stand out from the competition and drive powerful reach and awareness in the new era of marketing? Sign up now to receive your copy of the 2025 B2B Influencer Marketing Report at launch.
